We’re at a unique moment in history; we now have three generations working side by side in the workforce.
Companies are facing challenges managing different work ethics, communication styles, values, approaches to teamwork, work-life balance expectations and relationships to authority.
In this …
The purpose of the Uniform System of Accounts for the Lodging Industry, or USALI, is to establish a uniform set of accounting guidelines for the lodging industry. A new edition is released every 10 years to keep pace with an evolving business environment and to …
The Government Office of Disease Prevention and Health Promotion, the nation’s top nutritional panel, released a 571-page report with their dietary guidelines for Americans. Their top finding? That Americans need to consider the environment when planning out their diet.
According to …
Traditionally, hotel and resort websites have served the same content to all site visitors regardless of their preferences, demographics, past booking behavior, or even geographic location. Today, technology allows us to personalize content for property website visitors, making for a …
Three of the hotel industry’s most creative and forward-thinking marketers joined eCornell for a live YouTube summit on hotel marketing in February, 2015. Access the video below.
ReviewPro’s Josiah Mackenzie, HeBS Digital’s Mariana Mechoso Safer, and hospitality marketing consultant and HSMAI …
For decades, European and Asian countries have embraced the dual-education system for professional development. The concept is built upon a “learn-on-the-job” model, where training is highly targeted, timely, and designed to align individual competencies with broader company goals.
While education costs …
More than 50% of B2B marketers cannot accurately measure the ROI of their marketing efforts. In order to accurately measure the impact of their demand-generation programs, marketers must take a more holistic and strategic approach to demand generation.
Data is often …
Ethics and workplace culture are at the heart of any successful business strategy. An organization’s ability to execute its mission and vision is directly proportional to the health of its culture and strength of its ethical values in action.
Today, more …
In our ever-evolving marketplace, it’s easy for sales teams to be overlooked. But the fact of the matter is, your organization’s sales team is crucial to the organization’s overall health and success. Sales team members must have up-to-date skills and …
Much is expected of today’s learning leaders. They must ensure that their organization has the learning opportunities and resources it needs, measure the business value the department provides, and stay on top of their evolving roles. This session is designed …
Is your marketing all about you? About how beautiful your rooms are, how delicious is the restaurant’s menu, how soothing are the spa services? All this may be true, but let’s be realistic: Your potential guests are hearing the same …
In this short, one-minute video, Cornell Professor Chris Collins discusses the kind of training that human resources professionals need to become organizational leaders and growth strategists.
In short, Prof. Collins says that today’s human resources leaders should be prepared to:
make high-level, data-driven organizational decisions.
play a prominent role …
eCornell, Cornell University’s wholly-owned online education company, announced today that Paul Krause will become its next CEO, starting October 7, 2014. Krause will be replacing Chris Proulx who announced in the spring, after ten years leading eCornell , that he …
An Ivy League professor, a leading hotelier and a reputation management executive walk into a bar…
Cornell’s Bill Carroll, citizenM’s Michael Levie and ReviewPro’s RJ Friedlander joined forces on for a live, in-depth discussion on hotel guest experience, online reputation and how …
Learn how “The Internet of Things” and the tidal wave of customer data can positively impact your service, grow revenue and increase profit potential.
Tom Dibble, President and CEO of Aria:
Highlights shifts in monetization models and recurring revenue
Discusses “The Internet of …
Are you failing to make a real connection with customers? Are you dragging down your sales team by delivering low-quality leads?
In a recent B2B study, ANNUITAS found that only 2.8% of organizations rate themselves as effective in demand generation. That’s …
With so much customer data and powerful technology at our fingertips, we have the opportunity to delight and dazzle customers like never before. But obsessing over the client experience isn’t just an exercise in integrity; it’s a proven strategy for …
What goes into a useful set of financial projections for a startup?
How do you go about building a set of projections that meet your needs and best position you for success?
In this free webinar, Tom Schryver, Visiting Lecturer of …
Amazon.com delivery drones, robotic co-workers, Google’s self-driving cars… How will these new technologies impact workforce and HR functions over the next few years?
Recently, we’ve seen quick adoption of mobile technologies, real-time performance analytics, and automated recruitment/retention platforms that we couldn’t …
Face it: Nobody wants to be sold to. Today’s modern buyer is mobile, digitally driven, and socially connected — able to make informed purchasing decisions without the influence of a salesperson. In fact, 57% of buying decisions are made before a …
