To bring a startup business to market, an entrepreneur needs to assess the viability of their concept, develop a strategic framework and navigate the due diligence required to finance it.
On Nov. 19, National Entrepreneurs Day, Cornell launched a new Entrepreneurship certificate program, designed to develop the necessary knowledge and skills to take a new idea from theory to realization.
“Ideas are easy to come by, but the real challenge comes in getting them off the ground,” said Tom Schryver, program author, visiting lecturer in the Samuel Curtis Johnson Graduate School of Management, and executive director of the Center for Regional Economic Advancement. “This program will help students understand how startups raise capital to execute on their plans, both from the perspective of an entrepreneur seeking to raise money as well as from the point of view of an investor looking to make an investment in a startup.”
The program will enable participants to structure a business model to protect their interests, assign fair valuation to an opportunity and secure funding. Participants will also explore many types of funders, from equity and angel investors to venture capitalists, crowdfunders and grant programs. Courses in this program include:
- Assessing Startup Viability and Funding Options
- Pitching Your Business Opportunity
- Protecting Your Interests
- Financial Planning, Valuation and Dilution
- Company Structure and Due Diligence
- Post-Investment Best Practices
After completing the six courses, participants will receive an Entrepreneurship certificate and 60 professional development hours. Visit the eCornell website to learn more about this program.
— Bailey Karfelt