In the News

Certificate program examines winemaking in the U.S.

Interested in enhancing your knowledge of wines produced in the United States?

Cornell’s new Wines certificate program, guided by Cheryl Stanley, lecturer at the Cornell SC Johnson College of Business, takes an in-depth look at the wines produced in the U.S.’s …

Cornell’s revamped External Education unit broadens its reach

(CORNELL CHRONICLE) — Paul Krause ’91 is the university’s vice provost for external education and leads…

Social Media: The Modern Day Diary

Today nearly 3.5 billion people are actively using social media. On average, people spend over two…

CAU offers online classes with Cornell faculty for adults and youth this summer

Cornell’s Adult University invites alumni, their friends and family, and the general public to expand their…

What’s Red Hot

Social Media: The Modern Day Diary

Today nearly 3.5 billion people are actively using social media. On average, people spend over two hours a day on social media apps and have an average of more than seven social media accounts. In the last year alone, social …

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How to Write Market Positioning Statements

Your organization is gearing up to launch a new product or service, or enter a new market. You’re on the marketing team. You’re familiar with the details of these new endeavors; you know your customers. Where do you start? (The following …

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