Marketing can sometimes feel abstract and uncertain, yet professionals in the field must meet the challenge of justifying their expenditures and linking them to key performance indicators each day.
Sachin Gupta, the Henrietta Johnson Louis Professor of Management at Cornell’s SC …
Family business owners strategize for longevity in new certificate program
For Joseph Astrachan, a co-author of Cornell’s Family Business Leadership online certificate program, a family-run business…
Certificate program brings meditation, mindfulness benefits to leadership
Mindful and inclusive leaders are highly sought after in today’s increasingly global and diverse workplace. Organizations…
Cornell Keynotes podcast: Mismanaging hybrid teams
The shift toward hybrid work exploded during the COVID-19 pandemic and has since become a staple…
In the era of artificial intelligence (AI), professionals across sectors are racing to strategize ethical and sustainable applications of the technology. Many organizations are actively pursuing AI knowledge not only to harness its potential but also to ensure responsible implementation.
Cornell’s …
Open a restaurant menu and you will often find a specific wine suggested to pair with a particular dish. But what if you prefer a crisp lager over a fruity Riesling? Certain beers pair just as well with food as …
Rada Griffin works long days as a senior software engineer and subject matter expert for NASA, providing support to the project that’s going to put the first woman on the moon in 2024.
“It’s a big responsibility for us to ensure …
Do you have the presence of a leader? Are you comfortable public speaking? A vital skill in business and life is the ability to genuinely connect with others, yet many are intimidated at the thought of standing and speaking before …
