In the News

Certificate program provides road map for innovation

Top companies recognize that a well-executed innovation strategy is vital to a successful product launch. Developing a strategy that aligns with company goals allows for measurable success and maximum return on investment.

To equip professionals with the tools needed to craft …

CAU offers online classes with Cornell faculty for adults and youth this summer

Cornell’s Adult University invites alumni, their friends and family, and the general public to expand their…

Certificate program develops understanding of beer selection

The craft beer industry is exploding. Consider this: New breweries open at a rate of more…

Certificate program examines winemaking in the U.S.

Interested in enhancing your knowledge of wines produced in the United States? Cornell’s new Wines certificate…

What’s Red Hot

Social Media: The Modern Day Diary

Today nearly 3.5 billion people are actively using social media. On average, people spend over two hours a day on social media apps and have an average of more than seven social media accounts. In the last year alone, social …

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How to Write Market Positioning Statements

Your organization is gearing up to launch a new product or service, or enter a new market. You’re on the marketing team. You’re familiar with the details of these new endeavors; you know your customers. Where do you start? (The following …

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