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New online Digital Photography certificate program

Capturing great photographs takes more than a good camera or the right Instagram filter. To be a successful photographer, one must master a variety of observational and artistic techniques, as well as become intimately familiar with photography’s technical elements and …

Cornell’s revamped External Education unit broadens its reach

(CORNELL CHRONICLE) — Paul Krause ’91 is the university’s vice provost for external education and leads…

Certificate program develops understanding of beer selection

The craft beer industry is exploding. Consider this: New breweries open at a rate of more…

Social Media: The Modern Day Diary

Today nearly 3.5 billion people are actively using social media. On average, people spend over two…

What’s Red Hot

Social Media: The Modern Day Diary

Today nearly 3.5 billion people are actively using social media. On average, people spend over two hours a day on social media apps and have an average of more than seven social media accounts. In the last year alone, social …

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How to Write Market Positioning Statements

Your organization is gearing up to launch a new product or service, or enter a new market. You’re on the marketing team. You’re familiar with the details of these new endeavors; you know your customers. Where do you start? (The following …

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