In his landmark study comparing Global Review IndexTM (GRI) scores with ADR, occupancy and RevPAR performance, Cornell’s Chris Anderson proved what intuition told every savvy revenue manager:
A hotel’s online reputation significantly impacts revenue potential.
Chris Anderson, Associate Professor at Cornell University’s …
You’ve heard plenty of sayings, mantras and inspirational quotes about the power and necessity of change.
Here’s one more.
“Progress is a nice word. But change is its motivator. And change has its enemies.”
– Robert Kennedy
One of the enemies of change in …
Welcome to What We Follow Friday! The internet is teeming with new data, interesting stories, breaking news and so much more every single day and it’s easy for the important information to get lost in the noise. That’s why we’re …
In his landmark study comparing Global Review IndexTM (GRI) scores with ADR, occupancy and RevPAR performance, Cornell’s Chris Anderson proved what intuition told every savvy revenue manager:
A hotel’s online reputation significantly impacts revenue potential.
Join Chris Anderson, Associate Professor at Cornell University’s School …
Welcome to What We Follow Friday! The internet is teeming with new data, interesting stories, breaking news and so much more every single day and it’s easy for the important information to get lost in the noise. That’s why we’re …
“As travel planning and booking become more dependent on online traveler reviews and opinions, online reputation management is paramount for property owners.” – Brian Payea, Head of Industry Relations, TripAdvisor
Does your business have an online reputation strategy in place? Are …
Consumer behaviors have changed drastically in the last several years. You should know; you’re likely an online consumer yourself. So you know that reaching the modern buyer can be a daunting, seemingly impossible, proposition. But it doesn’t have to be …
Welcome to What We Follow Friday! The internet is teeming with new data, interesting stories, breaking news and so much more every single day and it’s easy for the important information to get lost in the noise. That’s why we’re …
In today’s hyper-competitive environment, organizations are striving to put in place social media strategies to help them attract and retain employees of all ages. No longer confined to twenty-somethings, an effective social media program is a “must have” for any …
Welcome to What We Follow Friday! The internet is teeming with new data, interesting stories, breaking news and so much more every single day and it’s easy for the important information to get lost in the noise. That’s why we’re …
Did you know that the average traveler visits over 20 websites before they make a booking?
How do top digital marketing initiatives like the website (desktop, mobile, tablet), paid search, email marketing, online media, social media and more play …
“The buyer is in charge” is one of the most popular refrains in contemporary business sales and marketing today. Well it’s true; the Internet has changed buyer behavior forever. In the old days of business sales, the seller controlled the …
Customers have more choice than ever when it comes to choosing products. How do you get them to pick yours?
We sat down with R.J. Friedlander, founder and CEO of ReviewPro, at the HITEC conference last summer to ask him the big questions …
We’re bringing back What We Follow Friday on the blog. The internet is teeming with new data, interesting stories, breaking news and so much more every single day and it’s easy for the important information to get lost in the …
eCornell hosted a great webinar last week with Koka Sexton and Jill Rowley all about Social Selling. With ten+ years of sales experience and a passion for social media, Koka is the perfect evangelist for social selling. His expertise extends …
One factor that has certainly driven the growth we have seen in remote work in recent years is the advancement we have witnessed in technology. It is clear that recent technology advancements have made it easier to communicate and manage …
The application of game theory in business is a natural, as it serves to answer the central question “What are my opponents thinking and what is their next move?” Chess masters know how to think a few moves ahead, and …
Incentive compensation is one of the most powerful tools managers have to motivate and direct their employees—but only if they are used properly! On Wednesday, 4/23 from 1 – 2 PM EDT join eCornell for a webinar with Cornell University …
eCornell is pleased to announce an extension of its partnership with Toronto-based Earning Through Learning until 2017. Since 2006, Earning Through Learning has been offering the best of eCornell’s programs to individual and organizational clients throughout Canada including Best Buy …
Are you a risk taker? A restrained reactor? A change agent? How you react to risk in the workplace can seriously impact the productivity and creativity of your teams, for the good or the bad.
We’ve pulled one of our most …
