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Digital marketing certificate helps hospitality professionals drive customer engagement

Two men and a woman lean over a desk covered in papers. The three people are marking up the papers with a pen and sticky notes.

As consumers increasingly rely on online resources to make travel and hospitality decisions, businesses must adapt their marketing strategies to meet customers where they are. But what constitutes a successful strategy in an increasingly saturated market?

In the Hospitality Digital Marketing certificate program, associate professor Rob Kwortnik and former clinical professor Bill Carroll — both from the Cornell Nolan School of Hotel Administration — present an approach based on foundational hospitality marketing concepts and principles designed to integrate a company’s brand communications across media channels.

“Today’s hospitality consumers make decisions across multiple digital touchpoints before they ever walk through your door. This program teaches professionals how to create and execute marketing strategies that reach guests with messaging that resonates,” Kwortnik said.

Through a detailed case study of a fictional Baltimore hotel, participants learn to develop comprehensive integrated marketing communications (IMC) strategies that create consistent cross-channel brand experiences. Courses include Marketing Hospitality Brands Through Digital Media, Implementing Brand Strategy Through Digital Media, Communicating the Brand Across Marketing Media and Success Metrics for Hospitality Digital Marketing.

“We guide participants through building a complete IMC strategy for a hotel,” Kwortnik said. “They learn to identify their target market, develop creative strategies and optimize their online presence. These are skills they can immediately apply to their own properties.”

The coursework covers shaping consumers’ brand beliefs, developing website and search engine marketing strategies and content creation for social media and online communities. Participants also explore the full suite of traditional media, including print, radio, television and public relations. Working with real-world scenarios, professionals learn to adapt to shifting market conditions and evolving media landscapes — and they understand how to measure the success of their IMC activities.

“The hospitality industry’s future belongs to professionals who understand how to connect with guests in meaningful ways through digital marketing,” Kwortnik said. “This program prepares leaders to shape that future while staying true to the fundamentals of hospitality excellence.”

Year-long, free access to the Hospitality and Marketing Symposia are available as part of the program. The sessions enable learners to engage in real-time conversations on essential hospitality industry topics and trends with professional peers and experts from the Cornell community and beyond.

Learn to lead digital evolution in hospitality marketing. Enroll in Cornell’s Hospitality Digital Marketing certificate program.

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The power of focused listening in conflict resolution

In-studio Cornell Keynote webcast “Focused Listening: From Conflict to Collaboration” with Katrina Nobles, Liz Davis-Frost, and host Nicholas Phillips

According to The Myers-Briggs Company, managers spend at least four hours managing conflicts per week on average, with poor communication being the biggest cause of conflict. Yet, at the forefront of effective conflict resolution lies a frequently overlooked fundamental skill: focused listening. 

In the Cornell Keynote webcast “Focused Listening: From Conflict to Collaboration,” Katrina Nobles, director of conflict programs, and Liz Davis-Frost, mediation and training extension associate, both from the Cornell University Scheinman Institute on Conflict Resolution, discuss how focused listening promotes interpersonal understanding and collaborative problem-solving.

What is focused listening?

Nobles: “Focused listening, sometimes called ‘deep listening,’ is a tool that comes from the transformative mediation model. It relies on being present and listening to listen — not to respond, craft an opinion or solve a problem. This approach requires us to suspend our judgments and try to truly understand what the other person is saying.”

How can practicing focused listening contribute to effective team dynamics, particularly in supporting less assertive members?

Nobles: “First and foremost, I recommend reflection — reflecting back to the person what you heard — because it prompts you to pay attention to what the other person said without jumping to respond or diminish their words. Pairing focused listening with reflection gives the other person space to correct any misunderstandings.

Secondly, one thing that is largely missing in U.S.-based workplaces is the consideration of nonverbal communication styles. Deep listening works with written communication, like anonymous feedback forms, which are particularly helpful in situations with power imbalances. For instance, a new employee might be less assertive because they are still navigating when it is appropriate to speak up and share their opinion.”

Davis-Frost: “Some of us didn’t grow up in cultures or communities where sharing thoughts, unless explicitly asked, was encouraged. It’s important to recognize that assertiveness, or lack thereof, isn’t due to singular reasons but is shaped by a lifetime of circumstances and experiences.

Everyone in the room has a unique life journey leading to this moment. Sometimes, those more attuned to these nuances try to share with those less aware, but this can feel awkward or become therapeutic, so it’s essential to navigate these dynamics with care.”

Why is conflict a good thing, especially when trying to solve a problem or finish a project?

Davis-Frost: “If I go into every conflict thinking it’s a bad thing, that will influence how I navigate it and my results. Going into conflicts knowing they are inevitable allows me to approach them with curiosity and think about how the situation can help me learn and grow. We put a lot of pressure on ourselves to not make mistakes, which is unrealistic. We need to build a capacity for grace and understanding and patience while being able to hold each other accountable.”

Nobles: “Conflict is often perceived as a negative thing. Eradicating conflict altogether isn’t helpful because it limits the variation of perspectives and ideas within a group. Conflict can be destructive, but it can also be constructive, and we need to mentally reframe it as a powerful tool for problem-solving. When a conflict arises in the workplace, we have to figure out how to approach it in a way that respects team members’ differing perspectives and incorporates them into creative solutions.”

How can teams implement focused listening to help problem-solve together?

Nobles: “One way to use deep listening in team meetings is to combine it with reflection. If you make an agreement with your team that you’re going to reflect back what you just heard before countering it or adding another idea, you can allow for enough of a pause to consider how you plan to contribute to the conversation without escalating beyond the point of control. Another way to use deep listening is in brainstorming. When we’re brainstorming, we’re often throwing out ideas so quickly that we may either miss an idea or the point of an idea. Again, implementing focused listening gives just enough of a pause to reflect on what was said to ensure you understand the idea so you can clarify your own thinking before sharing even more options.”

Davis-Frost: “Sometimes, in brainstorming, ideas are presented with no points. If team members are asking clarifying questions, it’s an indicator that people are having a hard time understanding the point and that I need to think a little further and develop that idea, which the team can support me in doing.”

What first step should managers take when introducing focused listening to their team?

Davis-Frost: “Beyond this Keynote and our prior webcast, I recommend spending time practicing and working through deep listening skills yourself before bringing them to the workplace. We see a lot of people try to implement these tools without fully developing them, which is contributing to conflicts because people have questions about what deep listening is.”

Nobles: “I would definitely try deep listening out for yourself as a first step so that you can speak to it genuinely. Second, I would have a conversation about it with your team where you highlight wanting to create an environment where team members can hear each other better and be more creative together. Offer for the team to try it out in a meeting and see what happens.”

Davis-Frost: “Adding to that, don’t hesitate to reach out for support if you need it. There are lots of practitioners out there who are supporting people and having transformative conversations, so don’t put all the pressure on yourself to do a dissertation’s worth of research on focused listening in a couple of nights and then present it to your staff.”

How can one adjust their deep listening approach when they don’t have much in common with someone and still be genuine?

Nobles: “Keeping in mind that we have more connections than we think we might, deep listening can be more impactful with the people you don’t have much in common with because you are genuinely trying to understand where they’re coming from. If you come to a conversation with genuine curiosity, it can make a really powerful connection of being open and providing space to another person.”

 

To learn more about focused listening as a tool for conflict management, watch part one of this conversation, “Listen Closely: Gaining Clarity During Conflict,” on the eCornell website and explore Cornell’s Conflict Resolution certificate program authored by Katrina Nobles.

This Q&A, drafted by former eCornell writing intern Margot Baker, has been edited for length and clarity. Experience the full Keynote “Focused Listening: From Conflict to Collaboration” on the eCornell website.

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3 ways to protect honeybees — as keepers and community members

A honeybee sits on top of four rows of honey combs.

In 2023, the United States  lost 48% of its agriculturally managed honey bee colonies in an unprecedented year. But the issue is more complex than the statistics can communicate.

In a Cornell Keynote from eCornell, Marina Caillaud, a lecturer of entomology in the College of Agriculture and Life Sciences (CALS), explains honey bee decline — which is tracked in data from the United States Department of Agriculture — and shares how experts and individuals can help with honey bee conservation. Caillaud and the Cornell Dyce Lab for Honey Bee Studies, housed in CALS, offer three ways we can protect and maintain bee populations.

1. Plan for your environment.

For beekeepers, the health of the hive is key, and the environment is a major factor. Many of the health challenges bees face come from the environment: pesticides, stress, droughts or poor nutrition. Before starting your own beehive, you must understand your own local weather conditions as well as the risks that come with them. If you live in drier conditions, be sure to prioritize water sources for your bees.

Further, the location of your beehive is essential to its success, so be sure to pick a location with plenty of sunlight and protection from the wind. Ensure that nectar or pollen is within 500 feet of the hive. Even though honey bees can travel three miles to forage for food, closer sources optimize energy conservation and honey production.

2. Understand the complex global status of honey bees

While honeybees are at the center of pollination for ecosystems and agriculture, the bee population is not a monolith. There are over 4,000 species of bees in the U.S., all of which have different needs. Sometimes, honey bee cultivation can put other pollinators at risk, especially when the hives increase competition for resources, increase the spread of diseases, and alter the natural habitat. As a result, it is important to ensure that your honey bee cultivation does not harm these other important subsections of our ecosystem. Provide adequate food and water, ensure your tools are clean so they don’t infect your hives or others and maintain the integrity of the natural landscape around your hive.

3. Collaborate with your community.

Even if you are not planning to keep honey bees, it is still important to keep your space friendly for visiting bees. To counteract the threats of habitat loss and pesticides, individuals can make improvements to their lawns. 

The easiest step is to remove pesticides. While helpful to combat weeds, these chemicals are toxic to bees and can run off into neighboring waterways. The next step is to include plants that support pollination for most of the year. Bees love bright-colored flowers — especially purple, blue, white and violet — so you can do this while still maintaining a beautiful garden. To start, research native species in your area that specialize in pollen production. Then diversify your selections. Choose a few that are perennial and annual, so bees can continuously trust your area for pollination.

Seize opportunities to learn new beekeeping skills.

Faculty from Cornell University have designed online beekeeping certificate programs to guide you through your beekeeping practice. A five-week course from the Cornell College of Agriculture and Life Sciences is also available online through eCornell.

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Cornell Keynotes podcast: How to transition to management

Smiling businesswoman in office

For many employees, the promotion from individual contributor to their first managerial role is the most important promotion of their lives.

In the latest episode of Cornell Keynotes podcast, Cornell lecturer and technical entrepreneur Dirk Swart shares how employees can elevate their managerial and business acumen to transition into management.

The episode covers the “rules of the game” to successfully make the transition to management, how to position oneself to increase the chances of promotion and tips for success as a junior manager.

Read more on the Chronicle.

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Family business owners strategize for longevity in new certificate program

Workers review documents while standing in front of items on a store shelf

For Joseph Astrachan, a co-author of Cornell’s Family Business Leadership online certificate program, a family-run business is a generational tradition. Since Astrachan was young, his family has operated businesses in fields ranging from pharmaceuticals to shipping. He is no stranger to the difficulties that come with owning a company tied to the fabric of a family, including managing close relationships in the face of business challenges.

With Daniel Van Der Vliet, executive director of the Smith Family Business Initiative within the Cornell SC Johnson College of Business, John Engels, president and CEO of Leadership Coaching Inc. and Holly Isdale ‘86, founder of WealthHaven, Astrachan has blended academic theory and industry practice in a certificate program that helps others navigate the obstacles and opportunities of running a family business successfully.

“There is no way around it: Navigating a family business is distinctly different from the traditional corporate model,” said Astrachan, a Professor Emeritus and former executive director of the Cox Family Enterprise Center at Kennesaw State University’s Coles College of Business.

The certificate program uses a hands-on approach to address how the personal and professional overlap in family businesses. Courses include:

  • Family Business Leadership Fundamentals
  • Managing Family Relationships
  • Stewarding Family Wealth and Values
  • Implementing Family Governance Systems

Just like with any other business, management in a family-run venture evolves over time. For family businesses, there is often an added layer of grief associated with leadership changes. Sometimes assumed agreements and familial relationships complicate these transitions.

“Continuing a family-run business requires perpetuation through transition, passing it from one generation to the next,” Van Der Vliet said in a recent conversation with eCornell. “Even though all business begins with family . . . some of this expertise around family business does not exist in academia. Family business is very specialized.”

To help learners understand the nuances, the Family Business Leadership program combines advisory parties – like lawyers and accountants – and family members into one cohesive group of learners. The courses organize behaviors in family businesses into familiar workplace relationships and help make sense of common patterned dynamics. Learners gain practical insights they can immediately apply to their own operations.

“Family members are not asked to share anything deeply personal,” Van Der Vliet said. “Their projects could become more personal if they choose, which can be beneficial for their takeaways from the course… and for those that are not family members in the family business, on the advisory or service side, they can have an opportunity to realize [how family dynamics] broadly affect the company.”

Discover how to manage relationships, steward wealth and implement governance structures in Cornell’s Family Business Leadership certificate program. Learn more and enroll now.

Quotes have been edited for clarity.

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3 strategies to optimize executive pay in your organization

Executives make a deal with a handshake over a desk

Well-structured executive compensation packages can attract talented leaders to C-suite and top-tier management positions. Companies must consider the impact those offers might have on their employees and businesses.

Providing a clear rationale for high-level salaries and benefits supports employee productivity and morale throughout an organization. Getting it wrong can have a detrimental impact on company culture and can also lead to fines, sanctions, tax penalties, lawsuits or reputational damage.

LizAnn Eisen, faculty director for the Cornell Tech Board of Directors Forum and acting professor of the practice at Cornell Law School and Cornell Tech, recently hosted a Cornell Keynote discussion of executive pay featuring Jessica McNamara ‘96, senior counsel at IBM, and Jennifer Conway, a partner at Davis Polk. The trio covered strategies for ensuring an organization’s pay structures align with regulatory requirements and best practices for perks, clawback and noncompetes.

1. Prioritize transparency and cross-team alignment on perks.

The crescendoing call for transparency in executive pay calculations includes non-cash benefits, or perks, such as travel on company aircraft, personal security and country club memberships. Corporate leadership teams can sometimes find it difficult to distinguish business expenses from disclosable perks.

“The SEC (U.S. Securities and Exchange Commission) considers a personal benefit to be a perk unless it’s integrally and directly related to the performance of duties,” Conway said. “If it’s a perk, then it has to be valued based on the aggregate incremental cost to the company — the cost of providing the perk — which sounds simple, but it can actually be very complicated.”

While SEC rules apply only to public companies, the Internal Revenue Service (IRS) monitors all businesses for non-cash, in-kind fringe benefits provided to any worker in exchange for services, focusing on whether employers are properly reporting employee income. A taxable fringe benefit requires imputing income based on fair market value.

Both SEC enforcement action for inadequate perk disclosure, which the commission sees as a possible breakdown of internal controls, and audit activity from the IRS regarding personal trips reported as business travel have increased recently.

When dealing with the two different sets of federal standards for perks, McNamara advises that companies make sure their practice is robust using three key steps:

  • Have clear written policies and approval processes applicable to benefits like the use of corporate aircraft.
  • Maintain a detailed record-keeping system and automate inputs when possible.
  • Do monthly and year-end reviews with all key stakeholders, including administrative assistants and human resources, legal and tax departments.

2. Understand the latest rules on compensation recovery.

Last fall, the SEC adopted the final clawback rule mandated by the Dodd-Frank Act. The act subjects erroneously paid compensation to recovery and applies to top officers of a company. The no-fault component of the rule is new: Even if an executive had no role in their organization’s misstatement of finances, their excess compensation tied to meeting performance or revenue goals now could be subject to recovery.

In restatement processes, some areas for repayment like performance-based bonuses should be apparent, but retirement plan contributions and payments based on stock-price changes could slip through the cracks. The risk for litigation, according to Conway, makes it important for businesses to be thorough.

“Given the complexity, it’s important to work with outside counsel,” she said. “It’s also helpful to make sure that you’re correctly calculating what’s subject to recovery.”

To ensure that its executives are aware of the new clawback rules, IBM’s legal team added language regarding recovery and repayment provisions to its equity award agreements, McNamara said.

3. Prepare for a future that may not include noncompetes.

The Federal Trade Commission’s recent ruling to end noncompetes is set to take effect in September, but there have been legal challenges to the agency’s authority. From the major questions doctrine to the rule’s retroactivity, every matter of the potential ban is up for debate.

“There’s a good chance that the rule never goes into effect, but it’s definitely important to take very close note of it. On the state level, there is much more momentum to act,” Conway said.

If the ban were to be enforced, it would prohibit any term or condition of employment that intends to prevent a worker from seeking other work once they have left a company. While the rule would be retroactive, an exception applies to a limited group of senior executives who serve in policymaking positions and whose compensation exceeds $150,000 annually.

According to Conway, one of the most significant portions of the new rule impacts noncompetes tied to the sale of a business.

“The final rule does not apply to noncompetes entered into by a person pursuant to a bona fide sale of a business entity, sale of the person’s ownership interest in a business entity or all or substantially all of the business’s operating assets,” Conway said. “That raises a question of how small an ownership might be sufficient. Is it so broad that you could cover somebody with just a small interest in equity of a public company? As the rule is currently drafted, it doesn’t actually impose any sort of threshold.”

For IBM, which has acquired several companies — including many in California where a sale-of-business exception to prohibitions on noncompetes has existed for some time — not having a threshold is important for protecting the good will of businesses that they purchase McNamara said.

Given the litigation challenges, companies do not have to alter their existing practices right now, Conway said, but they can engage in certain activities to prepare for the future:

  • Review restrictive covenants, assess how broadly they apply and consider which ones are necessary.
  • Evaluate “blue pencil” provisions.
  • Include acknowledgements of senior executive status in new noncompetes.
  • Strengthen non-solicit, confidentiality and intellectual property (IP) covenants.
  • Review overall compensation plan structures to ensure they are designed to give employees incentives to stay.

“Once the IP walks out the door and someone starts work the next day for somebody, the only real method [for relief] is an injunction. If the injunction isn’t granted, there’s no equitable relief that can get the IP back. The damage is done,” McNamara said. “The noncompete is a nice way for people to sit out for a period so their information becomes stale. A reasonable rule, even if it applies to a level of technical talent you need to protect . . . would be much more palatable to the business community.”

Visit the eCornell website to watch the full Keynote “Executive Pay in the Spotlight: Perks, Noncompetes and More,” one webcast in a multipart series leading up to the Cornell Tech Board of Directors Forum. The immersive forum will prepare you for today’s most urgent opportunities and challenges in board governance, including AI and other developing technologies. Learn more and register.

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Cornell Keynotes podcast: Neurodiversity inclusion policies and practices at work

Employees connect colorful puzzle pieces

Finding the right talent is a top priority for businesses. Building a deep and diverse candidate pool is key in matching open positions with the best employees to fill them.

In a new episode of the Cornell Keynotes podcast from eCornell, Susanne Bruyère, a professor of Disability Studies and academic director of the K. Lisa Yang and Hock E. Tan Institute on Employment and Disability at the Cornell ILR School, joins host Chris Wofford to discuss the growing number of corporate affirmative hiring programs to recruit individuals who are neurodivergent.

Read more on the Chronicle.

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Leaders strategize for new corporate environment in Hybrid Work Strategy certificate

Woman sits in an office set up. In front of her, there is a meeting on her monitor with six people displayed.

Since 2020, organizations all over the world have shifted to hybrid work models. This change has forced leaders to reevaluate how remote collaborative processes can still drive organizational culture. Brad Bell , Donna Haeger and Theomary Karamanis , faculty authors of Cornell’s Hybrid Work Strategy Program, spoke to the eCornell team about the challenges and opportunities posed by hybrid work.

Is it possible to replicate an in-person environment in a virtual workspace?

Theomary Karamanis, Senior Lecturer, SC Johnson College of Business: “That’s the biggest mistake that organizations make: They feel that they need to simulate everything that happens organically in an in-person environment into a virtual environment, and you cannot do that. Instead, try to have less live meetings, less synchronous communication and a bit more asynchronous [work]. Live meetings should usually be limited to problem solving, creativity and conflict resolution.”

How does the hybrid work environment affect the leadership structure of an organization?

Brad Bell, Professor, ILR School: “In these semi-remote environments, leaders can’t be as hands-on, they can’t see everything that’s happening, so a lot of the leadership has to be assumed by the team members themselves in these hybrid and remote settings. This opens a gap [inside the organization’s leadership structure]. Someone that is not a leader might look at courses like [Hybrid Work Strategy] and assume they need to be in a management role to benefit from this. But without usual in-office interaction, those concepts and tools have become importantly applicable to both the leaders and the members.”

What can leaders do to ensure that their hybrid organizations are consistently productive?

Donna Haeger, Professor of Practice, SC Johnson College of Business: “Oftentimes at work, whether it’s hybrid or not, everyone’s focused on ‘task, task, task’, ‘get the work done.’ That’s become even more of a pressure because things do become disjointed when people are not colocated . . . An organization’s culture and productivity are tied together. Tasks and relationships, and the synergy between those, are what really create productivity. [Fostering that synergy] is really essential in a hybrid work environment: The research has shown that the stronger the culture, the more productive the workplace will be.”

Begin developing your confidence as a hybrid team leader with eCornell’s Hybrid Work Strategy certificate program. Learn more and enroll now.

—

Justin Heitzman, an eCornell writing intern, contributed to this post.

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Cornell Keynotes podcast: Combining right brain and left brain thinking as inventors, entrepreneurs and intrapreneurs

Outline of the human brain with colorful paper chips inside

The entrepreneurial mindset is for everyone, from aspiring inventors to corporate managers.

In a new episode of the Cornell Keynotes podcast from eCornell, Richard Cahoon, a professor at the Cornell College of Agriculture and Life Sciences, explains how we can combine the creative and analytical parts of our minds—the right brain and left brain—to give our ideas life and longevity.

Read more on the Chronicle.

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Navigate Change with eCornell

We know the saying — the only constant in life is change.

Are you prepared to thrive in an ever-changing professional landscape? Being able to navigate change plays a pivotal role in shaping successful careers and organizations. That’s why we’ve designed a diverse range of online certificates and courses, all authored by faculty experts at Cornell University, to equip you with key skills and knowledge needed to pursue change and excel amidst change. 

Here’s a curated list of our programs that support change:

 

1. Change Management Certificate

Learn to anticipate change as a leader and sustain the momentum of your change management initiatives.

  • School: Cornell SC Johnson College of Business
  • Courses: 4 core, 2 elective, plus access to a Live Leadership Symposium
  • Time Commitment: 3 months
  • Faculty Authors: 
    • Cathy Enz, Professor Emeritus, Cornell Nolan School of Hotel Administration
    • Samuel Bacharach, Professor, Cornell ILR School
    • Glen Dowell, Professor, Cornell SC Johnson College of Business
    • Kate Walsh, Dean, Cornell Nolan School of Hotel Administration
    • Jan Katz, Senior Lecturer, Cornell Nolan School of Hotel Administration
    • Risa Mish, Professor, Cornell SC Johnson College of Business
    • Rohit Verma, Professor, Cornell Nolan School of Hotel Administration
    • Angela Noble-Grange, Senior Lecturer, Cornell SC Johnson College of Business
    • Tony Simons, Professor, Cornell SC Johnson College of Business
    • Robert Bloomfield, Professor of Management, Cornell SC Johnson College of Business
    • Christopher Collins, Associate Professor, Cornell ILR School

 

2. Change, Disruption, and Growth Course 

Assess industry disruptions, evaluate organizational responses, and devise strategies for successful adaptation and growth.

  • School: Cornell SC Johnson College of Business
  • Course Length: 2 weeks
  • Faculty Author: Justin Johnson, Professor, Cornell SC Johnson College of Business

 

3. Communication Planning for Change Course 

Analyze audiences affected by anticipated organizational changes and develop a communication plan.

  • School: Cornell SC Johnson College of Business
  • Course Length: 2 weeks
  • Faculty Author: Amy Newman, Senior Lecturer, Cornell SC Johnson College of Business

 

4. DEI: Dialogue for Change Certificate

Gain essential skills and insights for driving diversity, equity, and inclusion initiatives within your organization and community.

  • School: Cornell ILR School
  • Courses: 3 courses plus access to a Live DEI Symposium
  • Time Commitment: 2.5 months
  • Faculty Authors: 
    • Lisa Nishii, Professor and Vice Provost, Cornell ILR School
    • Adi Grabiner-Keinan, Executive Director for Academic DEI Education and Director of the Intergroup Dialogue Project, Cornell ILR School

 

5. Equitable Community Change Certificate 

Learn to manage development and changes across all sectors of society to build more equitable, just, and sustainable communities.

  • School: Cornell ILR School
  • Courses: 6
  • Time Commitment: 3 months
  • Faculty Authors: 
    • Sam Magavern, Senior Policy Fellow, Partnership for the Public Good
    • Russell Weaver, Director of Research, Cornell ILR Buffalo Co-Lab

 

6. Healthcare Change Management Certificate 

Understand, measure, implement, and lead successful change management initiatives in the healthcare sector.

  • School: Cornell Jeb E. Brooks School of Public Policy
  • Courses: 4 courses plus access to a Live Leadership Symposium
  • Time Commitment: 2 months
  • Faculty Author: Nick A. Fabrizio, Senior Lecturer, Cornell Jeb E. Brooks School of Public Policy

7. Leading Organizational Change Course

Explore your own leadership style and practice skills to translate transformative ideas into organizational results.

  • School: Cornell ILR School
  • Course Length: 2 weeks
  • Faculty Author: Samuel Bacharach, Professor, Cornell ILR School

 

8. Leading Strategic Change Initiatives Course

Cultivate your ability to assess the need for strategic change within your organization.

  • School: Cornell Nolan School of Hotel Administration
  • Course Length: 2 weeks
  • Faculty Author: Cathy Enz, Professor Emeritus, Cornell Nolan School of Hotel Administration

 

9. Making Strategic Change Happen Course 

Assess organizational readiness to effectively carry out change initiatives that drive growth and success.

  • Course Length: 2 weeks
  • Faculty Author: Cathy Enz, Professor Emeritus, Cornell Nolan School of Hotel Administration

 

Whether you’re looking to advance your career, drive organizational transformation, or make a positive impact in your community, we’re here to support your journey.