Here is a 5-minute excerpt from our recent WebCast for women leaders, Do Women Lead Differently? Should They Lead Differently?. Professor Allison Elias from Cornell’s ILR School introduces us to the “double bind” that professional women face at work. This …
Here is a 5-minute excerpt from our recent WebCast for entrepreneurs, The Entrepreneurial Profile: Building On Your Talents. Professor Mona Anita Olsen, from the School of Hotel Administration at Cornell, walks us through the Gallup Entrepreneurial Profile 10 (EP10), a new talents-based assessment that …
On April 6 we’ll be hosting a WebCast for startups called “Build Your Business: Real Estate Challenges for Startups” with Cornell alum T.J. Hochanadel.
As host, I needed to learn a few things about real estate strategies for startups, so T.J. and I had a conversation earlier this week.
What should …
The use of analytics is changing the way HR professionals assess performance and position their organizations to succeed. Interest has grown considerably in recent years, as workforce analytics can reveal deep insights that help improve retention, efficiency, and productivity.
Cornell University’s John …
Cornell University has launched a subscription-based webinar series that offers monthly online live webinars led by Cornell University faculty. The WebSeries consists of lectures, driven by Cornell University faculty, Q&A and interactive audience exercises on topics that are immediately applicable …
We are pleased to announced the launch of a new online Human Resources Management Certificate, developed by faculty at Cornell University’s ILR School. The nine-course program covers the foundational core competencies of human resources and features engaging content and interaction …
There was more content created online in the last two years than was created in all of the prior 2000 years. Every conversation, tweet, and piece of content is a part of your brand image, and impacts a prospect’s experience …
In this one-hour webinar and panel discussion, Switch & Shift’s Mark Babbitt and Shawn Murphy detail what makes social leaders and people-centric organizations successful.
Since the early days of the Industrial Age, employers have attempted to elevate the hearts and minds of their …
No two people are created equal, and no two customers are identical. Market segmentation is a must for any company that wants to maximize its reach. Even within a specific niche, segmenting enables you to reach different sections of society, …
Learn how to utilize the STAR interview method to create optimal behavioral interview questions and minimize risk when hiring new candidates.
Use the STAR interview method to create optimal behavioral interview questions.
When it comes to hiring, making predictions about candidates is …
User-generated and brand-generated content on social media are great for bringing value to the customer relationship, but ultimately you’ll want to encourage a transaction. If your audience is engaged but you’ve failed to produce a desired result or a transaction, …
Recently, Pinterest launched an analytics dashboard for businesses, which gives brands the ability to more closely monitor their presence on the platform. If you haven’t started using Pinterest, it is a pinboard-style photo-sharing website that allows users to …
Account-based marketing (ABM) is shaping up to be the biggest revenue driver for B2B sales right now. While ABM as a business strategy has been around for quite some time, emerging technologies and new ways of looking at customer data …
A thoughtfully managed, carefully crafted Web presence is no longer optional for professional people. It is not merely helpful to have a positive Web reputation; today, most professions and industries expect you to have one. Remember that your Web reputation …
Marketing is all about maximizing a customer’s financial contribution to your brand. The more a customer spends on your products or services, the better it is for your bottom line. But there’s more that goes into a customer’s value than …
In just 16+ short years (how time flies when it comes to innovation online), Google has gone from a company with one product to one with more projects than you can name, daily touching the lives of billions around the …
After Yahoo and BestBuy dissolved their remote work programs in 2013, many business leaders and HR professionals started looking at their own flexible work programs with a keener eye and a greater degree of skepticism and scrutiny.
But remote work as …
Your organization is gearing up to launch a new product or service, or enter a new market. You’re on the marketing team. You’re familiar with the details of these new endeavors; you know your customers. Where do you start? (The following …
Today’s hotel visitors have never been more connected. With multiple devices and countless online resources to consult during each phase of the guest lifecycle – from the point they make their booking decisions to well after they check-out – travelers’ …
Learn the merits and drawbacks of five price positioning strategies and use our price positioning worksheet to experiment with your own pricing strategy.
The Internet has dramatically changed hospitality pricing. Its speed and transparency have removed most barriers between customers and …
