What We Follow Fridays

Welcome to What We Follow Friday! The internet is teeming with new data, interesting stories, breaking news and so much more every single day and it’s easy for the important information to get lost in the noise. That’s why we’re sharing some of our favorites from around the web with you every Friday.

Here’s what we’ve picked this week:

5 Free Apps for the Best Summer Vacation Ever
“This weekend marks the unofficial start of summer vacation season. Lucky for you, this week’s edition of Free App Friday can help you plan your summer trip.”

The Most Common Productivity Killers in Workplace (Infographic)
“On average, professionals spend up to 37 percent of their workweek checking emails–many of them unnecessary ones. Unfortunately, much of the other two-thirds of their time is filled with other time wasters, such as sitting in meetings and surfing the Web.”

Science Graphic of the Week: Monitoring Ocean Waves From Space
“The radar instruments on some satellites can be used to gather all sorts of interesting information. The animation above illustrates wave heights in the North Sea that were derived from satellite radar measurements.”

4 Things Every Entrepreneur Should Do Before Meeting an Investor
“Almost all startups – whether they are in major hubs like Silicon Valley, Boston or New York or less metropolitan areas like Kansas City, Mo. – face the same problem. ‘We need funding,” they say. “We’re really looking to raise more capital from investors, angels or anywhere.'”

The Five Letters that Will Change the Data World: BYOBI
“BYOBI is an acronym I first heard on a telephone call with a VP of Technology at a large corporation. The word is almost unknown today, but I think that it will be one of the largest trends to impact data in the next five years. BYOBI means Bring Your Own Business Intelligence.”

If you come across an article you think we should be reading, tweet it to us, post it to our Facebook page, or leave us a comment at the bottom of the page!

 

 

Avoid Disaster With These 6 HR Must-Do’s for Social Media

In today’s hyper-competitive environment, organizations are striving to put in place social media strategies to help them attract and retain employees of all ages. No longer confined to twenty-somethings, an effective social media program is a “must have” for any organization who wishes to stay connected with its global employee base.

However, in their rush to adopt the latest and coolest program, organizations often fail to fully think through the best way to deal with social media’s double-edged sword of access and liability.

Steve Miranda is Managing Director of Cornell University’s Center for Advanced HR Studies. Prof. Miranda as he walks you through six “must do” social media initiatives aimed at mitigating your organization’s strategic, reputational and financial risk.

During this webinar, you’ll learn to:

  • Destroy your policies…before you reissue them
  • Get the troublemakers involved
  • Think inside the box
  • Not everyone gets to play short-stop
  • Be culturally inclusive versus exclusive
  • Avoid “channel fatigue”

UPDATE: Here’s the archived version of the May 14 webinar. You can check out the video and download Prof. Miranda’s slide deck here on Slideshare.

What We Follow Friday

Welcome to What We Follow Friday! The internet is teeming with new data, interesting stories, breaking news and so much more every single day and it’s easy for the important information to get lost in the noise. That’s why we’re sharing some of our favorites from around the web with you every Friday.

Here’s what we’ve picked this week:

The Potentially Super Creepy Future of Wearable Tech in the Workplace
“Wearable data-tracking devices used at work and at home could help to boost employee productivity, according to research from Goldsmiths, University of London. And the possible future uses of such devices in a workplace setting might just be worthy of a sci-fi novel.”

Branding 101: We Respond Emotionally to Numbers
“Radiolab recently examined the emotional power of digits when guest Alex Bellos, who writes and lectures on mathematics, discussed a global survey he conducted–on favorite numbers. What he found, among 30,000 responses from across the world, is that we have a universal tendency to anthropomorphize numbers.”

Now You Can Print a House in 24 Hours, Plus 13 Other Weird 3D Printed Things
“Printing in metal, plastic, nylon and a hundred other materials? No, it’s not science fiction, but fact. 3D printing – the ability to produce objects on demand at a relatively low cost – is a top trend once reserved for prototypes and toys that is set to explode into the consumer marketplace.”

12 Thing Incredibly Happy People Often Do
“Do you have a friend who always seems so happy? Have you ever thought, “how do they do it?” How do they stay positive even when life seems impossible? People who are generally happy have a set of habits that they do daily that puts them in their happy place.”

Every Job in America, In 1 Graph
“There are roughly 137 million jobs in this country. About two-thirds of those jobs are in private-sector services; the remaining third are split between goods-producing jobs (mainly manufacturing and construction) and government work (mostly at the state and local level).”

If you come across an article you think we should be reading, tweet it to us, post it to our Facebook page, or leave us a comment at the bottom of the page!

 

Optimize Your Revenue with Online Travel Planning

Did you know that the average traveler visits over 20 websites before they make a booking?

How do top digital marketing initiatives like the website (desktop, mobile, tablet), paid search, email marketing, online media, social media and more play a role  in the Online Travel Planning Journey? What can we consider an ‘assist’ to a travel booking and how can hoteliers make that final ‘push’ to get the reservation?

Multichannel campaigns need to leverage initiatives that play a role throughout the entire online purchase funnel. It’s important not to put all your digital marketing eggs in one basket, and to understand how today’s hyper-interactive travel consumer switches channels constantly throughout the day.

Join Mariana Mechoso Safer, Senior Vice President of Marketing at HeBS Digital, and Shalini Jariwala, Strategic Partner Manager of Channel Sales at Google, while they take you through a typical traveler’s journey to their booking.

The webinar will also cover:

  • How to boost revenues in Q2 through multichannel marketing
  • Where and how different marketing channels reach the consumer
  • How many steps it takes a consumer to make a booking
  • The customer perspective (i.e. Mom planning travel, Planning a Family Reunion)
  • Ways to recover abandoned bookings
  • Case studies to support recommendations

 

 

Why You Should Let Your Buyer Design Your Sales Process

“The buyer is in charge” is one of the most popular refrains in contemporary business sales and marketing today. Well it’s true; the Internet has changed buyer behavior forever. In the old days of business sales, the seller controlled the conversation. Now, the Internet has given the power back to the buyer. Marketing has undergone a radical transformation to change their approach to meet the new buyer’s expectations. It’s sales’ turn.

The reality is the buyer views their experience with a vendor as one of the most important factors in buying. When polled, buyers rate their experience with vendors higher than the expected answers of product and price. The sales leader’s imperative is to deliver the sales experience their buyers want and expect.

Join TOPO’s Chief Analyst Craig Rosenberg, AKA the Funnelholic, for a free webinar on Wednesday, 5/28/14, from 1:00 – 2:00PM EDT entitled Why You Should Let Your Buyer Design Your Sales Process.

In this webinar, we provide you with the blueprint and specific use case examples. You will learn:

  • Best practices for understanding your buyer
  • How the buyer affects your organizational design including people, process and technology
  • Specific examples of companies creating buyer-responsive processes

This discussion is tailored for CEOs, execs, VPs, upper-level management, and anyone involved in sales and overall business strategy.

UPDATE: Here is the link to the slide deck and video of the webinar.

 

Raise Your Reputation, Raise Your Market Share

Customers have more choice than ever when it comes to choosing products. How do you get them to pick yours?

We sat down with R.J. Friedlander, founder and CEO of ReviewPro, at the HITEC conference last summer to ask him the big questions on reputation management, online education, and talent acquisition. Take a peak at the video above for some quick and applicable advice for applying data over intuition when it comes to online reputation.

Think you’ve got your online reputation where it should be? Why not try for 100% occupancy in our Fill Your Hotel game from Dr. Sheryl Kimes’s certificate in Hotel Revenue Management.

What We Follow Friday

We’re bringing back What We Follow Friday on the blog. The internet is teeming with new data, interesting stories, breaking news and so much more every single day and it’s easy for the important information to get lost in the noise. That’s why we’re sharing some of our favorites from around the web with you every Friday.

Here’s what we’ve picked this week:

7 Deadly Sins of Financial Management
“Financial management is the beating heart of every single business. Money pumps in, money pumps out, and it’s critical to ensure you’re following the right regimen to maintain the health of the organization.”

What You can Learn From the Bad Boys of Entrepreneurship
“Zac Bissonnette talks about bad people that became successful entrepreneurs, why entrepreneurs can’t take their own advice, and the best pieces of career advice that he learned in the research for his book.”

The Brilliant Business Theory Behind Wu-Tang Clan’s Disruptive Plan
“When you consider the concept of differentiation, you might be tempted to think of it only in terms of end products for consumers: The qualities and traits that distinguish brands of cars, deodorants, and sports drinks from each other. But there’s another way to think about differentiation. It’s to ask yourself: How might my company differentiate itself from its competitors before the product reaches customer hands?”

The Evolution of Recurring Revenue
“Building a recurring revenue stream is a proven way to grow business and disrupt entire markets. Most people associate modern companies like Netflix and Hulu for disrupting their respective industries with a recurring offering but they weren’t the first.”

[Infographic] These are the Weirdest Things Thousands of People Google Every Month
Google is obviously an amazing informational resource, summoning all the secrets of the universe in less than .2 seconds. It serves as an oracle, unto which we project all our desires, fears, and mild concerns. Although each of us has our own protective battle to fight over anyone in our family groups discovering what’s in these histories, that information is still out there in the world. And as it turns out, some rather weird searches are shockingly common.”

If you come across an article you think we should be reading, tweet it to us, post it to our Facebook page, or leave us a comment at the bottom of the page!

Social Selling: A Live Conversation with Koka Sexton and Jill Rowley

eCornell hosted a great webinar last week with Koka Sexton and Jill Rowley all about Social Selling.  With ten+ years of sales experience and a passion for social media, Koka is the perfect evangelist for social selling. His expertise extends beyond his endless knowledge of social networks into his skill at employing them to drive lead generation, create new opportunities, and engage customers. Jill is passionate about culture, customers, content and connections. Her core value system is Give-to-Give versus Give-to-Get and The ABCs of Social Selling = Always Be Connecting & Curating Content.

Together they made for one dynamic, informative and interesting webinar as they shared their thoughts on:

  • creating your personal brand
  • providing content that resonates with your target audience
  • measuring ROI and getting buy-in for social selling initiatives
  • engaging customers, increasing lead generation, and driving sale

We also fielded some great questions with the folks attending.

Because we know how crazy busy most people are and that attending the live event may have been impossible, we recorded the webinar for you. To get this recording, simply go here and fill out the form. Make sure you let us know what you thought after watching it!

 

How Do You Handle These Risky Situations?

Are you a risk taker? A restrained reactor? A change agent? How you react to risk in the workplace can seriously impact the productivity and creativity of your teams, for the good or the bad.

We’ve pulled one of our most popular tools from our Executive Leadership program to provide a definitive risk analysis for you and your entire team. You’ll give your first reaction to a list of risky situations and we’ll let you know where you stand.

Once you know if you’re a Status Quo Surfer or a even a Change Agent, you can leverage strategies that will complement your tolerance level. You’ll likely be surprised by the results.

What Counts and What Gets Counted

Accountants and business leaders move up through the ranks not just because they know how to interpret financial reports (though that helps), but because they understand how organizational systems are designed, and how people respond and perform within those systems.

In this eBook What Counts and What Is Counted: Seeing Organizations Through an Accountant’s Eyes, Cornell professor Dr. Rob Bloomfield shows how business performance is measured and reported, and reviews essential concepts in cost accounting and financial reporting. Your vocabulary is one of the most visible markers of your business acumen. Business professionals listen, talk, and write for a living, and they judge you by the terms you use, and misuse. In essence, Prof. Bloomfield’s research and focus is on communicating the language of business.

 

For a primer on the eBook, check out Prof. Bloomfield’s webinar Measuring and Improving Business Performance, where he reviews several central topics and themes found throughout the book. You can watch the webinar replay and download the slide deck below.

If you want to learn how to measure and improve overall business performance at your organization, check out Prof. Bloomfield’s six-course online certificate program at eCornell.