On Fridays, we highlight some of the most interesting articles we’ve been reading from around the web. Articles feature news, strategies, and tools focused on marketing strategy, data mining and analytics, conjoint analysis, customer segmentation and targeting, and market response …
When we think about competition in business, we usually refer to other businesses who directly fight with us for customers. After all, it’s these companies who are the biggest barriers in the way between you and world domination. However, helping …
So What is Agile Marketing?
Agile marketing is all the buzz lately. Marketing teams are scrumming, sprinting, and pivoting with a renewed energy to improve speed, transparency, and adaptability of their strategies.
Marketing often seems like an overwhelmingly confusing proposition, but really it’s quite simple. At its core, the marketplace can be distilled to its three core elements – your company, your competitors and the customers. You may recall Omhae’s Three Cs …
In data-driven marketing, we talk a lot about clustering. Using specific parameters and algorithms, data scientists work to group customers into unique clusters that share certain attributes. Once these models are created, they can be tested, refined, and …
Did you know that almost 10% of the present-day workforce telecommutes from home? The likes of AT&T, Accenture and P&G have opted for a remote working system by partially eliminating their traditional offices. While there are obvious benefits associated with …
We recently had the opportunity to ask Dr. Chris Anderson, associate professor at Cornell’s School of Hotel Administration for his perspective on upgrades and upsells as part of a revenue management strategy.
On September 7, 2000, the Cornell University Board of Trustees approved the creation of eCornell, a wholly-owned, for-profit subsidiary that would produce and deliver online courses authored by Cornell professors and extension faculty members.
With this charter, eCornell became the Ivy …
Historically, hotels have relied on extensive post-stay surveys and mystery shoppers to ascertain service levels, customer satisfaction, and areas for improvement. Today, online reviews are providing hoteliers with rich data about guest satisfaction to help them please customers. In addition, online …
Each month, the Center for Advanced Human Resource Studies (CAHRS) publishes this list of the top 10 resources and articles that we have found in the HR world. Read through and let me know if you find them useful or if you …
If you’re using a website to sell products or services, or to draw supporters to your cause, you want it to be the best it can be. Split, or A/B, testing provides the data you need to make better …
Social, local, mobile: SoLoMo is today’s marketing rallying call for businesses. The ability to target receptive consumers in place — near or in your property, in real-time — with relevant offerings or services has huge potential. That potential, however, …
This article dives deeper into the second step of the ABCs of Creating an Effective Social Media Policy: baselining the current state of your social media policy and the way its being interpreted by employees. Read the article, then download …
In January 2010, a Hotel & Motel Management/Market Metrix study showed that online reviews had become the biggest factor in potential customers’ hotel choices.
Chris Anderson, Ph.D., associate professor at Cornell’s School of Hotel Administration, called this moment a …
Uncertain about the risks associated with public platforms and how a private social network might soothe your worries? This post provides an overview of the risks associated with public platforms and describes how private social networks (which I prefer to call private digital networks) …
So, how does conjoint analysis work? In conjoint analysis, we do not asked consumers to directly tell us the importance of attributes or the value they receive from each level of the attribute. For instance, we don’t go to the …
Every Friday, we highlight some of the most interesting articles we’ve been reading from around the web. We cover hospitality marketing, hotel revenue management, hospitality social media marketing, SEO, SEM, and a few others for fun. If you come across …
Every Friday, we highlight some of the most interesting articles we’ve been reading from around the web. We cover the top trends in HR focusing on social media, technology, policy development, remote work, employee retention, and a few others for …
In my 17 years as a senior level HR practitioner, I’ve seen good and bad corporate policies. The only real difference between the two is that good policies are those that employees follow. Social media policies are no exception. But …
Beth Livingston Examines Gender Roles and Their Impact on the field of HR
Beth Livingston, HRS Assistant Professor at Cornell University, studies gender roles and their impact on employer relationships. She is currently expanding work on a CAHRS grant, out of …
