We recently had the chance to sit down with two professionals from the hospitality industry who frequently initiate new media marketing campaigns and evaluate their impact. Lauren Levin, Vice President of Interactive Marketing for Sbe Entertainment, and Greg Bodenlos, Marketing Manager for Revinate discuss …
Many people are critical of the notion of social media experts, falsely claiming they don’t exist – and by extension implying they aren’t necessary. These criticisms, combined with the pervasiveness, low cost, and relative ease of use of social technologies, lead …
This article dives deeper into the second step of the ABCs of Creating an Effective Social Media Policy: Assembling the team of representatives to create your social media policy.
As I’ve discussed, the first step in creating a successful social …
Recently, the team at eCornell had the chance to sit down with Marco Vriens, Managing Director of Strategic Analytics and SVP Methodology at The Modellers and ask for his insights on marketing research using conjoint analysis. Marco has also appeared in eCornell’s …
Every Friday, we highlight some of the most interesting articles we’ve been reading from around the web. We cover hospitality marketing, hotel revenue management, hospitality social media marketing, SEO, SEM, and a few others for fun. If you come across …
Whether you search online for sushi or a penthouse suite in Las Vegas, you’ll see them: a line-up of small ads populating the shaded areas above or to the right of your search results. They don’t look like much, but …
Recently, the team at eCornell asked the Director of Social Engagement for the Society of Human Resource Management (SHRM), Curtis Midkiff, for his insights on forming social media policy teams. Curtis has also appeared in eCornell’s Ask the Expert segments for our newest certificate Social …
Clearly, new media marketing can serve a range of functions for your organization. This is one of the reasons why deriving concrete returns on these efforts—such as marketing campaigns intended to simply raise awareness of a brand—can be challenging.
We had …
So, the end result of STP (Segment, Target and Position) is the brand. An effective brand speaks to the consumer without “saying” anything. So, what is a brand exactly? There are as many definitions of brand as there are brands. Ohio …
Still not certain whether you should take the Twitter plunge? Or do you consider yourself a Twitter Rookie? The best way to determine its value is to give it a try. Focus on using Twitter professionally rather than personally – …
In most cases, companies create new social media policies to fix recent problems. All too often, the process looks like the following: An inappropriate employee action is discovered by management who immediately requests either HR or the Legal Department …
Marketers sometimes may think that companies own the brands that they promote, but in fact, brand ownership lies with the customer as it is in the minds of consumers where our brands truly live.
It’s important for you to understand that …
Who holds responsibility for marketing? While we as marketers certainly like to say we are in charge of our domain, the truth is, just about everyone in your organization plays a part.
One of publishing’s best known anecdotes tells how 10 …
With social media, what you don’t know can seriously hurt your organization. One 2010 survey found that employees estimate spending roughly four hours every day checking multiple email accounts, with up to two hours spent on social media sites like Facebook and …
With social media, what you don’t know can seriously hurt your organization. One 2010 survey found that employees estimate spending roughly four hours every day checking multiple email accounts, with up to two hours spent on social media sites like Facebook and …
You pride yourself on your professional appearance and demeanor. You strive to create and maintain a strong identity and reputation within your organization, with your clients and peers, and in your industry. But are you as diligent a custodian of …
It’s no secret that big data has revolutionized the world of marketing. With the benefits of data science, marketers can now target campaigns toward individual consumers with more accuracy. Because of big data’s power, all marketers need to understand and …
You can think of revenue management as analogous to parking your car on a very busy shopping day. In the U.S. a day called “Black Friday” is the busiest shopping day of the year, with millions of people getting out …
Each month, the Center for Advanced Human Resource Studies (CAHRS) publishes this list of the top 10 resources and articles that we have found in the HR world. Read through and let me know if you find them useful or …
Recently, the team at eCornell asked the Ethics Resource Center President, Pat Harned, for her insights on social media in the workplace. Dr. Harned has also appeared in eCornell’s Ask the Expert segments for our newest certificate Social Media in HR: From Policy to Practice.
1. …
