Price and duration, or length of stay, are the two fundamental levers for revenue management. Successfully striking a balance between the two by managing length of stay is how you get your hotel closer to full occupancy.
See if …
Opaque online travel agents, which we call opaque OTAs, have recently become an integral part of many hotel properties’ distribution strategy. To clear excess inventory, hotels sell rooms at reduced rates via OTAs, hoping to reach price sensitive customers, while simultaneously selling rooms …
All hoteliers would like to see an increase in the amount of revenue contributed from their website. After all, direct bookings are the most profitable. Here are some quick, easy and fun ways to get your hotel staff to positively …
In the midst of companies like Yahoo and Best Buy re-evaluating their remote work plans and calling some workers back into the office, Cornell University is only planning on expanding their remote and flexible work plans, including them in a …
Yahoo, Bank of America, and Best Buy’s decisions to curtail remote work for their employees has certainly stirred up quite a bit of attention as they come at a time when other major companies are ramping up their remote work …
When it comes to online distribution, hotels typically prefer to sell rooms through their own websites. Third-party sites, particularly those of online travel agents (OTAs), tend to be seen as competitors in terms of distribution—even though OTAs are instrumental in …
Since the dawn of electronic media and its role in higher education, we have been hearing about the end of the “sage on the stage” and the emergence of the “guide on the side.”
In the past decade, we have seen …
Call me an early adopter. Since graduating from Cornell’s School of Hotel Administration in ’03 – I’ve implemented digital marketing strategies for 65 hotels located everywhere from Atlantic City (holy rollers!) to Jerusalem (holy cow!). From San Francisco to South Beach, …
Last week, Revinate and eCornell co-hosted a webinar that outlined five ways hotels can improve their online reputation. By measuring their reputation management efforts, involving the entire operations team, and tying compensation rewards to reputation achievements, hoteliers will see improvements …
It’s been nearly a month since Twitter launched its new video-sharing mobile application Vine, and it’s not just individuals taking advantage of these six second looping video clips, companies and hotels are joining in this new marketing opportunity too. This app, …
Background
The explosion of the mobile and social media channels and the emergence of the new tablet channel present a major challenge to hotel marketers: Creating and managing digital content across three distinct distribution and marketing channels (desktop, mobile, tablet), as …
DealAngel Offers Data for B2B
DealAngel may be best known for allowing consumers to search for hotels and compare the prices to hotels with similar market value to ensure they are really getting the best deal before buying. They are now …
What a difference a few years make in your reputation
When I started working at Revinate in 2010, I spent a lot of time speaking to hoteliers about why it is so important to monitor online feedback and proactively engage with …
Lyena Solomon is the Director of Search for MileStone Internet Marketing, Inc. Anil Aggarwal, CEO, has appeared in eCornell’s Ask the Expert segments for our New Media Course for Hospitality Professionals.
Do you know any adults who do not have a cell …
Recently, the team at Web in Travel asked Sabre Hospitality President and General Manager, Felix Laboy, for his 2013 reflections and predictions. Felix has also appeared in eCornell’s Ask the Expert segments for our Free New Media Course for Hospitality …
The continually rising number of people participating in creating media through social networks is increasing every day, which means the amount of consumer generated media about your company is also increasing on social sites like Facebook and Twitter, on review …
Why would a hospitality company want to invest so much into creating a strong presence through video, Facebook, Twitter, TripAdvisor, and other social media? Frankly, it’s part of the dreaming and planning process that consumers might consider with regard to …
The brand site is the mothership of new media. It is a website that should convey your brand at every turn. It is a repository of information and a transaction engine for new media. It is the place where your …
It’s doubtful that hospitality firms, and for that matter, any company, will completely veer away from traditional advertising media such as print, television, outdoor billboards, PR, etc., but more and more each day, resources are being redistributed to make way …
If you find developing the new media marketing strategy for your company frustrating and difficult, you aren’t alone! Many times, the information at your disposal is imperfect and not fully complete. This is where defining your brand, and whether or …
