The Mothership of Your Brand
The brand site is the mothership of new media. It is a website that should convey your brand at every turn. It is a repository of information and a transaction engine for new media. It is the place where your …
Recent Posts
Read More
Getting into the Movie Making Business
It’s doubtful that hospitality firms, and for that matter, any company, will completely veer away from traditional advertising media such as print, television, outdoor billboards, PR, etc., but more and more each day, resources are being redistributed to make way …
What Defines Your Brand?
If you find developing the new media marketing strategy for your company frustrating and difficult, you aren’t alone! Many times, the information at your disposal is imperfect and not fully complete. This is where defining your brand, and whether or …
Entergy Corporation Renews Partnership with eCornell
Integrated energy company offers online learning as a professional development option
Entergy Corporation, an integrated energy company, has renewed its partnership with eCornell to help employees meet their professional development goals.
By offering the entire eCornell portfolio of courses and certificate programs, …
Communicating in Circles: Why This is Good for You
Within the last ten to fifteen years, new media channels have exploded into the daily lives of the hospitality consumer. There are now dozens upon dozens of new ways in which we can communicate with our customers, not just market …
Is New Media Even Relevant to the Hospitality Industry?
New media in hospitality marketing is not evolutionary; it’s revolutionary. And its growth hasn’t been linear; it’s been exponential.
In the year 2000, less than 5% of hotel room revenue was booked online in the United States. By 2015, that …
Brand Consistency Across Social Media Is No Easy Task
eCornell recently launched a free online course focused on training hospitality professionals in the new media marketing skills needed for professional success. In Marketing the Hospitality Brand through New Media: Social, Mobile & Search, one of the key topics we …
The Evolving Online Course: Can a Course Get Smarter As It Ages?
Much has been written about Massive Open Online Courses (MOOCs) and their potential to change how people access course content, and discussions abound on how faculty might change their style of teaching and how learning might become more personalized. These …
Starwood Hotels & Resorts and eCornell Sign a Two-Year Partnership
Global hotel group continues long standing relationship to offer online learning with eCornell
Starwood Hotels & Resorts Worldwide, Inc. has entered into a two-year agreement to continue its partnership with eCornell to deliver online courses in hospitality management, leadership, strategic management, …
Viable Business Models in Sight for MOOCs
Coursera and eCornell both recently announced new models for their respective Massive Open Online Courses (MOOCs) that could potentially generate revenue from the free educational programming.
Cornell University’s eCornell is planning to offer their own MOOC in hopes of attracting a …
InterContinental Hotels Group Starts Year Two of Its Partnership with eCornell
Global hotel brand offers hospitality-specific online learning
InterContinental Hotels Group (IHG), one of the worlds largest hotel companies, has started year two of its partnership with eCornell.
Offering courses in hospitality management developed by Cornell University’s School of Hotel Administration, eCornell has …
The Whys for Buys: Getting the Information You Need
Demographic information from convention and visitors bureaus, third-parties, or even your own central reservation system is easily accessible, but doesn’t give you a good picture of the nuances of your complex target market. Demographics won’t tell you the “whys for …
Social Media, OTAs and New Distribution Channels
Potentially the best way to strategically assess new channels is to first ask, “Do they offer benefit to both suppliers and consumers?” While suppliers often speak negatively about OTAs, the value proposition is clear on both sides as they provide …
How Tech and Social Media Now Drive the Travel/Hotel Industry
I was in NYC last week, along with Hotel Administration Dean Michael Johnson, to present my new research on how travel review web sites and hotel-industry elasticity are forming a tidal wave of change in 2013.
We were at the Westin …
The Billboard Effect
In this interview with VTV, I discuss the results of a research study called “The Billboard Effect”, conducted in partnership with JHM Hotels and Expedia. In the study, four properties were cycled on and off Expedia over a period of …
5 Ways Technology Will Impact Higher Ed in 2013
2012 was a transformative year in education. Between the introduction of the MOOC (the ‘Massive Open Online Course’), and the explosive growth in the number of online offerings, all eyes were on higher ed. In the past twelve months, students …
Johnson Controls, Inc., Selects eCornell to Deliver Online Human Resources Training
Global, diversified technology and industrial leader to run pilot program targeting HR professionals
Johnson Controls, Inc., a global diversified company in the building and automotive industry, has selected eCornell to deliver a pilot program to its human resources managers and directors.
Launching …
First Bank of Nigeria Chooses eCornell for Leadership Development
Senior leaders and heads of banking undergo leadership assessment to receive targeted, needs-based leadership development
First Bank of Nigeria, PLC, the country’s largest financial services institution, has chosen eCornell to deliver online leadership learning to 140 senior leaders and heads of …
eCornell Success Stories: Ted Teng, CEO, The Leading Hotels of the World
Ted Teng is CEO of Leading Hotels of the World. eCornell’s online courses remain central to professional development programming at LHW’s Leading Learning Institute, which offers training opportunities for staff at member properties and for LHW corporate employees.
With more than 450 …
What Can Certificate-level Credentials Do For the HR Pro
As you know, in human resources, credentials are king. Typically, employers require at least a certificate-level credential for an entry-level position in HR. Human resources certificates demonstrate competence and proficiency and are a great way for you to set yourself …