Why You Should Let Your Buyer Design Your Sales Process

“The buyer is in charge” is one of the most popular refrains in contemporary business sales and marketing today. Well it’s true; the Internet has changed buyer behavior forever. In the old days of business sales, the seller controlled the conversation. Now, the Internet has given the power back to the buyer. Marketing has undergone a radical transformation to change their approach to meet the new buyer’s expectations. It’s sales’ turn.

The reality is the buyer views their experience with a vendor as one of the most important factors in buying. When polled, buyers rate their experience with vendors higher than the expected answers of product and price. The sales leader’s imperative is to deliver the sales experience their buyers want and expect.

Join TOPO’s Chief Analyst Craig Rosenberg, AKA the Funnelholic, for a free webinar on Wednesday, 5/28/14, from 1:00 – 2:00PM EDT entitled Why You Should Let Your Buyer Design Your Sales Process.

In this webinar, we provide you with the blueprint and specific use case examples. You will learn:

  • Best practices for understanding your buyer
  • How the buyer affects your organizational design including people, process and technology
  • Specific examples of companies creating buyer-responsive processes

This discussion is tailored for CEOs, execs, VPs, upper-level management, and anyone involved in sales and overall business strategy.

UPDATE: Here is the link to the slide deck and video of the webinar.

 

Raise Your Reputation, Raise Your Market Share

Customers have more choice than ever when it comes to choosing products. How do you get them to pick yours?

We sat down with R.J. Friedlander, founder and CEO of ReviewPro, at the HITEC conference last summer to ask him the big questions on reputation management, online education, and talent acquisition. Take a peak at the video above for some quick and applicable advice for applying data over intuition when it comes to online reputation.

Think you’ve got your online reputation where it should be? Why not try for 100% occupancy in our Fill Your Hotel game from Dr. Sheryl Kimes’s certificate in Hotel Revenue Management.

What We Follow Friday

We’re bringing back What We Follow Friday on the blog. The internet is teeming with new data, interesting stories, breaking news and so much more every single day and it’s easy for the important information to get lost in the noise. That’s why we’re sharing some of our favorites from around the web with you every Friday.

Here’s what we’ve picked this week:

7 Deadly Sins of Financial Management
“Financial management is the beating heart of every single business. Money pumps in, money pumps out, and it’s critical to ensure you’re following the right regimen to maintain the health of the organization.”

What You can Learn From the Bad Boys of Entrepreneurship
“Zac Bissonnette talks about bad people that became successful entrepreneurs, why entrepreneurs can’t take their own advice, and the best pieces of career advice that he learned in the research for his book.”

The Brilliant Business Theory Behind Wu-Tang Clan’s Disruptive Plan
“When you consider the concept of differentiation, you might be tempted to think of it only in terms of end products for consumers: The qualities and traits that distinguish brands of cars, deodorants, and sports drinks from each other. But there’s another way to think about differentiation. It’s to ask yourself: How might my company differentiate itself from its competitors before the product reaches customer hands?”

The Evolution of Recurring Revenue
“Building a recurring revenue stream is a proven way to grow business and disrupt entire markets. Most people associate modern companies like Netflix and Hulu for disrupting their respective industries with a recurring offering but they weren’t the first.”

[Infographic] These are the Weirdest Things Thousands of People Google Every Month
Google is obviously an amazing informational resource, summoning all the secrets of the universe in less than .2 seconds. It serves as an oracle, unto which we project all our desires, fears, and mild concerns. Although each of us has our own protective battle to fight over anyone in our family groups discovering what’s in these histories, that information is still out there in the world. And as it turns out, some rather weird searches are shockingly common.”

If you come across an article you think we should be reading, tweet it to us, post it to our Facebook page, or leave us a comment at the bottom of the page!

Social Selling: A Live Conversation with Koka Sexton and Jill Rowley

eCornell hosted a great webinar last week with Koka Sexton and Jill Rowley all about Social Selling.  With ten+ years of sales experience and a passion for social media, Koka is the perfect evangelist for social selling. His expertise extends beyond his endless knowledge of social networks into his skill at employing them to drive lead generation, create new opportunities, and engage customers. Jill is passionate about culture, customers, content and connections. Her core value system is Give-to-Give versus Give-to-Get and The ABCs of Social Selling = Always Be Connecting & Curating Content.

Together they made for one dynamic, informative and interesting webinar as they shared their thoughts on:

  • creating your personal brand
  • providing content that resonates with your target audience
  • measuring ROI and getting buy-in for social selling initiatives
  • engaging customers, increasing lead generation, and driving sale

We also fielded some great questions with the folks attending.

Because we know how crazy busy most people are and that attending the live event may have been impossible, we recorded the webinar for you. To get this recording, simply go here and fill out the form. Make sure you let us know what you thought after watching it!

 

Latest Tech Advancements Promote Remote Work

One factor that has certainly driven the growth we have seen in remote work in recent years is the advancement we have witnessed in technology. It is clear that recent technology advancements have made it easier to communicate and manage work without being located at the work location. However, exactly how has technology changed and what are some of the implications for remote work? Looking through the lens of the 4 Cs, we can take a closer look.

Communication

In the early days of remote work, communication was limited to phone and text-based email.  However, more advanced communication technologies, such as cell phones and web cameras, make it easy to send messages, data, and files anywhere and at anytime. These technologies also allow us to move beyond audio and text-based means of communication, so that we can transmit non-verbal cues, images, and videos.

Connectivity

Connectivity is so much easier and faster due to advancements in the areas of broadband, vpn, wireless, wi-fi, and LAN’s. For example, it has been estimated that currently 90% of households with a computer subscribe to broadband services. Broadband penetration has increased rapidly – only five years ago, this figure was at 65%. These connectivity advances increasingly allow us to work from anywhere, and the greater bandwidth supports more data rich forms of communication.

Collaboration

The creation of tools such as wiki’s, social networking sites like LinkedIn, remote desktop access, web-based applications such as GoogleDocs, and workflow systems make it easier for workers to collaborate from more locations. These tools not only allow workers to share information but also to collaborate on a work product simultaneously, in real-time.

Content Management Systems

These systems enable organizations to easily share, access, manage versions, secure and re-use content. Some examples include Document Management Systems, knowledge repositories, Content Management Systems, Digital Asset Management, and cloud computing.

In summary, technology advances have led to richer forms of virtual communication, improved connectivity, easier and more productive collaboration, and better management of content. Together,  these improvements are a big reason why we have seen such rapid growth in employees working outside the confines of the traditional office.

 

Game Theory for Business: Overcoming Rivals and Gaining Advantage

The application of game theory in business is a natural, as it serves to answer the central question “What are my opponents thinking and what is their next move?” Chess masters know how to think a few moves ahead, and put themselves in the shoes of their rival.

The game theory approach in business can give you a clear advantage and position you for growth in highly competitive markets. In this one-hour webinar, you’ll learn to:

  • Get inside the motivations and strategies of your rivals
  • Exploit their weaknesses and bring more value to your business proposition
  • Identify concepts for maximizing the size of the piece of the pie you grab in business dealings

This discussion is tailored for CEOs, execs, VPs, upper-level management and anyone involved in competitive analysis and overall business strategy.

Wednesday, April 23, 2014 1:00 PM – 2:00 PM EST

Join Cornell Prof. Justin Johnson for a free webinar on Friday 5/2/14 1:00 –
2:00PM EDT
entitled Game Theory for Business: Overcoming Rivals and Gaining
Advantage.

Seats are limited so register soon!

Update: Even if you weren’t able to attend this webinar, you don’t have to miss out on all the great information shared. Go here and fill out the form to get the video recording of the webinar along with the SlideShare presentation. Then come back and let us know what you thought!

 

eCornell and Earning Through Learning Extend Partnership to Bring eCornell to Canada

eCornell is pleased to announce an extension of its partnership with Toronto-based Earning Through Learning until 2017. Since 2006, Earning Through Learning has been offering the best of eCornell’s programs to individual and organizational clients throughout Canada including Best Buy Canada, Vale, TJX Canada and Canadian Imperial Bank of Canada (CIBC). “We value ETL’s in-depth understanding of the Canadian training and development ecosystem and the unique learning needs of professionals in Canada,” said eCornell CEO Chris Proulx.
Individuals and organizations looking to build skills in human resources management, hospitality management, business acumen and leadership development, and project leadership are encouraged to work with ETL. More information about ETL and its range of professional services including eCornell is available

How Do You Handle These Risky Situations?

Are you a risk taker? A restrained reactor? A change agent? How you react to risk in the workplace can seriously impact the productivity and creativity of your teams, for the good or the bad.

We’ve pulled one of our most popular tools from our Executive Leadership program to provide a definitive risk analysis for you and your entire team. You’ll give your first reaction to a list of risky situations and we’ll let you know where you stand.

Once you know if you’re a Status Quo Surfer or a even a Change Agent, you can leverage strategies that will complement your tolerance level. You’ll likely be surprised by the results.

A Multichannel Mobile Dependency

Most of the time my mobile device is physically in my hand or within a quick reach away. When I work out or go running, it is faithfully strapped to my arm. When I drive it is sitting patiently in the center cup holder. I acknowledge that it often sleeps next to me. And I am not alone with my mobile dependency.

It’s no surprise that contact centers want to know how to successfully support interactions from the mobile platform. 63% of recently surveyed contact center leaders say mobile is a competitive differentiator and 72% consider it a necessary service platform. Research also shows that when a mobile user is contacting customer support, they often have higher expectations than if they were coming into queue from chat, email or a landline. In fact, 42% of surveyed leaders claim this is true!

One really important nuance? URGENCY. Think about it. When you need to contact customer support from your mobile, you are probably in the middle of something that requires ASSISTANCE. NOW.

You could be shopping for those almost sold-out concert tickets while standing in line at Starbucks, or attempting to make last-minute anniversary reservations at your wife’s favorite restaurant while sitting in a meeting, or trying to rebook a missed flight while still idling on the tarmac. Perhaps you simply need to access your bank account to see if you really can afford that gorgeous pair of shoes you just found on the Gilt sale that’s ending in 3 minutes.

Regardless, you need to get answers now! Not in 10 minutes, and certainly not in 8 business hours. And you need to be able to access customer service from your device without interrupting the primary activity you are also engaged in. That’s another one of those vital mobile nuances.

Now consider being without all the amazing things your mobile device does for you every day. Imagine waking up one morning and your fancy phone couldn’t map out directions, retrieve email, access Scrabble, or log your pre-marathon training runs. That’s exactly what happened to me when I was in the Philippines for a project. I had prearranged with Verizon to have international data activated, but unfortunately when I arrived, the only thing my iPhone could do was place phone calls and receive text messages.

My epitomical multichannel device had left me momentarily one-dimensional.

Verizon may have a leg up because they are in the mobile space, but they do know mobile customer service. I had received a free welcome text message upon landing in Manila, which is the only reason I was able to quickly reach Roaming Support. I clicked the number and was immediately routed to an amazing agent that was determined to figure out my problem.

We used every troubleshooting mechanism available to us in my limited state, including a video SMS, texted screenshots, and several callbacks from him after changing settings and restarting my phone.

The agent was patient, funny, and competent. He gave me back the mobile device I loved, and in turn I shared some love back.

When I received a text message the next day requesting a CSAT survey response, you can be sure I completed it.

Just this morning I received a proactive automated reminder call from Verizon that a payment was due. I self-service paid directly by pushing a button and immediately received the receipt via SMS. I think it was the ease of the process that completely eradicated the pain of the payment.

Multichannel, mobile support done right.

What Counts and What Gets Counted

Accountants and business leaders move up through the ranks not just because they know how to interpret financial reports (though that helps), but because they understand how organizational systems are designed, and how people respond and perform within those systems.

In this eBook What Counts and What Is Counted: Seeing Organizations Through an Accountant’s Eyes, Cornell professor Dr. Rob Bloomfield shows how business performance is measured and reported, and reviews essential concepts in cost accounting and financial reporting. Your vocabulary is one of the most visible markers of your business acumen. Business professionals listen, talk, and write for a living, and they judge you by the terms you use, and misuse. In essence, Prof. Bloomfield’s research and focus is on communicating the language of business.

 

For a primer on the eBook, check out Prof. Bloomfield’s webinar Measuring and Improving Business Performance, where he reviews several central topics and themes found throughout the book. You can watch the webinar replay and download the slide deck below.

If you want to learn how to measure and improve overall business performance at your organization, check out Prof. Bloomfield’s six-course online certificate program at eCornell.