Traditional KPIs—or Key Performance Indicators—include things such as new customers, new subscribers, turnover rate and so on. However, how your community is engaging with your online marketing content—opening emails, commenting on blog posts, downloading eBooks, registering for webinars—is an important factor in how successful your overall marketing program is. And a successful marketing program often leads to companies exceeding their KPIs!
While engagement may seem like a “fuzzy” marketing metric, it’s actually something that can be measured and tracked – just like a like, a social share, or an email click-through. It’s time to think about engagement as another KPI!