Today’s hotel visitors have never been more connected. With multiple devices and countless online resources to consult during each phase of the guest lifecycle – from the point they make their booking decisions to well after they check-out – travelers’ …
Learn the merits and drawbacks of five price positioning strategies and use our price positioning worksheet to experiment with your own pricing strategy.
The Internet has dramatically changed hospitality pricing. Its speed and transparency have removed most barriers between customers and …
The purpose of the Uniform System of Accounts for the Lodging Industry, or USALI, is to establish a uniform set of accounting guidelines for the lodging industry. A new edition is released every 10 years to keep pace with an evolving business environment and to …
Three of the hotel industry’s most creative and forward-thinking marketers joined eCornell for a live YouTube summit on hotel marketing in February, 2015. Access the video below.
ReviewPro’s Josiah Mackenzie, HeBS Digital’s Mariana Mechoso Safer, and hospitality marketing consultant and HSMAI …
An Ivy League professor, a leading hotelier and a reputation management executive walk into a bar…
Cornell’s Bill Carroll, citizenM’s Michael Levie and ReviewPro’s RJ Friedlander joined forces on for a live, in-depth discussion on hotel guest experience, online reputation and how …
In his landmark study comparing Global Review IndexTM (GRI) scores with ADR, occupancy and RevPAR performance, Cornell’s Chris Anderson proved what intuition told every savvy revenue manager:
A hotel’s online reputation significantly impacts revenue potential.
Chris Anderson, Associate Professor at Cornell University’s …
In his landmark study comparing Global Review IndexTM (GRI) scores with ADR, occupancy and RevPAR performance, Cornell’s Chris Anderson proved what intuition told every savvy revenue manager:
A hotel’s online reputation significantly impacts revenue potential.
Join Chris Anderson, Associate Professor at Cornell University’s School …
“As travel planning and booking become more dependent on online traveler reviews and opinions, online reputation management is paramount for property owners.” – Brian Payea, Head of Industry Relations, TripAdvisor
Does your business have an online reputation strategy in place? Are …
Did you know that the average traveler visits over 20 websites before they make a booking?
How do top digital marketing initiatives like the website (desktop, mobile, tablet), paid search, email marketing, online media, social media and more play …
Customers have more choice than ever when it comes to choosing products. How do you get them to pick yours?
We sat down with R.J. Friedlander, founder and CEO of ReviewPro, at the HITEC conference last summer to ask him the big questions …