Passion, commitment, job satisfaction, positivity, drive, connection to the company—all sentiments that explain or define employee engagement. When you start to look at employee engagement seriously*, you’ll find rather quickly that it’s easy to confuse cause and effect. Making the …
Sustaining high growth can take a lot out of your team. Without specific strategies to engage employees on an ongoing basis, you will not be able to achieve your long-term goals. At eCornell, we are committed to finding and supporting …
Dialogue around telecommuting (or telework) captured a lot of attention in 2013 with some high profile companies, including Yahoo and Best Buy, sparking new debate over the value of these programs. While many organizations continue to experience the benefits of …
Most businesses today are using social networking websites including LinkedIn, Facebook, and Twitter to connect with customers, staff, partners, and potential employees—and to nurture innovation and communication within and beyond the walls of the company.
The legal challenges of social media …
Too much content, too little time? No worries, I’ve gathered some of the latest and greatest resources from industry top performers. This week, it’s all about customer engagement and we’ve found some gems from McKinsey Quarterly, IBM, Marketo, and more.
IBM …
If you are managing your company’s Google campaigns or are charged with the byzantine task of optimizing and allocating spend to various campaigns, Chris Fong encourages you to take a step back every once in while, reconsider your strategy and think about …
The principles behind building profitable customer relationships will never go out of style. From the days of the corner store to today’s most agile multichannel enterprises, these 12 principles remain the backbone of cultivating successful relationships.
1. Continuously learn about your …
Small, gray font.
Buried at the bottom of an email marketing message.
Nearly impossible to read.
It’s almost as if whoever added it there does not really WANT you to see it.
You know what I’m referring to, right?
The CAN-SPAM Act – the United …
Humans are social and visual creatures. We’re also hunter-gatherers. So it’s not surprising that we created the Internet in our image: bending and evolving it to meet our information hunting and gathering needs. Evolutionarily, it makes sense that images popping into …
Customer communities are the foundation for any customer experience strategy.
To understand that statement though, it’s useful to first explore what I mean by CX and how a company can build the necessary culture and implement the underlying technologies that can …
Humans are social and visual creatures. We’re also hunter-gatherers. So it’s not surprising that we created the Internet in our image: bending and evolving it to meet our information hunting and gathering needs. Evolutionarily, it makes sense that images popping into …
As an HR practitioner, you are often asked to determine whether an employee issue is heading into legal territory. To do this, you need guidance and a utilitarian method for assessing complex issues. Read today’s post, then download the free …
Humans are born communicators. Before we become verbal, we’re very effective at sending nonverbal messages and cues. Inside organizations, we still communicate with words and gestures — in person, via video, online, or over the phone. Regardless of its form, …
Recent social media debacles from Domino’s Pizza and Bank of America made me think about the best approach for engaging with your social media audience. We frequently discuss the importance of paying careful attention to customer feedback and responding …
It’s 1996. You’re Bill Gates. What’s on your mind? Interactive multimedia content, the kind made possible by the Internet. Revolutionary content that would transform the Internet into “a marketplace of ideas, experiences, and products—a marketplace of content.”
A place where …
Global Hospitality Group Partners with Cornell for Scalable, Ivy League Professional Development
eCornell announced today that it has been selected by the acclaimed Batali & Bastianich Hospitality Group (B&BHG), an industry leader in hospitality, to provide an online professional development program …
What do small fine arts colleges in the outer ring of the London suburbs have in common with global brands like Marriott and Toyota? Just like the big players, schools like Rose Bruford College of Theatre and Performance have to define and …
eCornell breaks data down from four reputable sources to show why marketing professional development is necessary for success and increased profitability. Click here to view the Marketing Infographic.
Global Hospitality Group Partners with Cornell for Scalable, Ivy League Professional Development
eCornell announced today that it has been selected by the acclaimed Batali & Bastianich Hospitality Group (B&BHG), an industry leader in hospitality, to provide an online professional development program …
To those who challenge the significance of big-data, I say, “Get real.”
Big-data absolutely matters for analytics and related disciplines such as market research and competitive intelligence. Why? Because it offers distinct benefits that can otherwise be hard, or even impossible, …
