Gone are the days of monolithic ad campaigns built by weathered advertising executives and backed by bloated budgets. Today, we are crafting marketing strategy in the age of programmatic ad buying, rapid-response social media and target markets that we can …
Organizational leaders are often so focused on handling the many surface-level problems they must deal with, that they lose sight of the big picture. Yet, by taking a more expansive view one can gain true control of a market.
This …
Charles W. Eliot, the former president of Harvard University, once noted, “All business proceeds on beliefs, or judgments of probabilities, and not on certainties.” So, since according to Eliot there is no certainty in business, decision makers need to …
Organizations–specifically massive, enterprise-level ones–have serious process problems, especially when it comes to creating enough useful and relevant content to fuel their marketing initiatives.
Why? Each step of the buyer’s journey from awareness to advocacy requires persona-based, stage-specific, targeted content. In an effort to fill …
Social media for CEOs is all the buzz for employee engagement and was a hot topic at Salesforce’s Dreamforce 2013 conference in San Francisco. Jive’s VP of Global Alliances, Rob Brewster sat down with eCornell to discuss KPIs and how …
No doubt, the explosion in business automation software has been a boon to HR departments. Certain business processes have become significantly easier (managing headcount, labor costs, turnover rates, demographics). Business software is also providing us with reams of actionable HR data that …
At the second “fireside” chat at Dreamforce 2013, Salesforce CEO Marc Benioff was actually left speechless and blushing by a few statements from Facebook COO Sheryl Sandberg as she covered topics from aggression in the workplace to gender bias and …
The Product Lifecycle (PLC) framework draws controversy proportional to its use — and it gets used everywhere. Anytime a new product category gets introduced into the market, PLC predicts it will follow a pattern. Gauged only by the time it …
Despite a late arrival and an interruption of protestors, Marissa Mayer and Marc Benioff’s “fireside” chat keynote at Dreamforce 2013 was what the crowd was looking for, an insight into the innovative changes Mayer has led at Yahoo. Among …
The challenge of getting your organization to adopt something – a new piece of software; a new business strategy; a new anything – can sometimes be daunting.
The journey towards adoption becomes all that more meaningful when you’re moving an organization …
Still struggling with the how-tos of marketing automation and inbound marketing? You’re not alone and Jon Miller, VP of Marketing and Co-found of Marketo, and Rand Fishkin, CEO of Moz broke down 10 simple strategies to keep on your …
How to create and maintain good culture while fighting complexity creep.
The issue of creating and fostering culture in a company or organization is tricky. Partially because the concept of culture is somewhat nebulous, but also because in order to do …
Darmesh Shah exposed the why of Cracking the Culture Code at Dreamforce 2013 today, but his approach is even more interesting.
As co-founder of the then-young Hubspot in the late 2000s, Shah was posed the challenge of defining the culture of …
You want growth? You want productivity? You want talent retention? You need to collaborate in communication. There is nothing more fragile than lack of trust because of a lack of communication. Lose the trust and quality of a project can go …
Leading with a strong focus on philanthropy, larger-than-life Salesforce CEO Marc Benioff kicked off his DF13 keynote with an enthusiastic message to business leaders – give.
“The best drug I ever took was philanthropy,” Benioff said, striding through the audience as …
Hugo Sarrazin, Senior Partner, and Lareina Yee, Partner, at McKinsey broke down the major trends for sales organizations today and beyond and the major story was that customer behaviors are shifting and you need to as well. They are more sophisticated, they …
With well over 100,000 people in attendance at DreamForce, it’s easy to get lost in the hustle and/or bustle. Even more difficult is to keep your focus on why you came here in the first place – to learn new …
Engagement is the early buzzword at DF13. More than 100k people are packed into San Francisco and we’re all looking to cozy up to one person – the customer.
How about engaging with your customers so they can help you get …
“There is no magical unicorn that craps out great culture”
Those are words of caution from Dharmesh Shah, CTO and co-founder of Hubspot and self-anointed introvert that captivated the audience during his Dreamforce 2013 talk on developing and implementing culture in …
Don’t fall into the trap of thinking engaged employees are the same as satisfied employees. Engaged employees are significantly more dedicated and emotionally connected to their work, their coworkers, and the organization’s overall goals. This week, we found a plethora …
