Cornell Keynotes podcast: Drive sales and marketing success with AI and academic theory

Photo of Clarence Lee

How can you leverage generative AI today to reach key goals in the workplace?

As co-founder of Eisengard AI, Clarence Lee spends his workdays examining how businesses can leverage cutting-edge artificial intelligence (AI) technology to improve their workflows. The use cases for marketing and sales are abundant — from copywriting, A/B testing and customer relationship management to pipeline operations, pitching and cold call strategy.

In a new episode of the Cornell Keynotes podcast from eCornell, Lee, also a former professor at Cornell’s SC Johnson College of Business, shares how companies can apply academic theory to create AI business frameworks for those routine lead- and revenue-generating practices.

Read more on the Chronicle.