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Master active listening to enhance decision-making

Four people, two men and two women, are gathered around a table covered with various supplies, such as notebooks, pens and coffee mugs. They are looking at two large whiteboards filled with colorful sticky notes. Picture a colleague grappling with a tough decision — they’re probably feeling the weight of uncertainty and pressure. In such moments, it’s tempting to step in with solutions or advice. But real support means resisting that urge, putting your own ideas aside and listening carefully to understand their concerns, priorities and the help or reassurance they seek.

In the Cornell Keynote webcast “Active Listening: Supporting People During Difficult Decisions,” Cheryl Strauss Einhorn, an adjunct professor at the Cornell SC Johnson School of Business and Cornell Tech, shares the four types of active listening and how utilizing them can support decision-makers.

What is active listening?

“There are two kinds of listening: passive and active. In passive listening, the responder is just taking it in, and the person speaking may not get any feedback. We don’t have a sense of whether or not the responder really got what we meant to say. Conversely, active listening is the practice of making sure you make the other person feel heard. You’re listening for cues in what they’re saying so that you can respond, not from your vantage point, but from the vantage point of what they’re truly inquiring about.”

Why is active listening essential in the decision-making process?

“Decision-making is a holistic process, and for too long, we’ve been under the impression that our decisions are ours alone. For our decisions to truly succeed, we need to be able to take into account other stakeholders’ viewpoints, which means actually asking them questions. What to ask is going to stem from what it is they’re talking to us about.

I was interested in coming up with a framework for listening to people and then asking questions that show we are responding to what they’re asking. And, if we’re unsure what that is, how can we further open up the conversation to ask them what they mean.”

What are the four types of active listening support?

“The four types of active listening I discuss are emotional, informational, analytical and reflective.

  1. Emotional support is listening with empathy, making space for the emotion and doing it without judgment.
  2. Informational active listening is about providing the information the other person needs, whether it be knowledge, facts or data.
  3. Analytical support helps them to interpret and understand what they’ve already gathered and how the information can be synthesized into something that has meaning.
  4. Reflective listening is really about mirroring. How often has someone come to you, and you think, ‘I believe they already know the solution.’ By asking questions that mirror what they’re saying, you help them prioritize and clarify their own thoughts.”

How can each type of active listening help support decision-makers?

“Emotional support can benefit the decision-maker by validating their feelings and making them feel heard. You may hear the other person say, ‘I feel,’ and you could respond with, ‘That sounds difficult,’ or ‘I hear your frustration.’ You listen for the cue the other person is giving and respond without bringing judgment to their emotion.

A decision-maker in need of informational support will ask if you have the information they need available. If you do, you can provide it. Otherwise, you can ask what information or data would be useful for them at this point. In a professional setting, speaking to what a decision-maker is asking for makes them feel like you are truly collaborating and giving them the support they need.

When offering analytical support, you can listen for something like ‘How would you interpret’ or ‘What does this mean?’ In these instances, somebody is asking for some kind of interpretation or synthesis. If you think that you have that at your ready, terrific. If not, you could say, ‘What kind of analysis would help you think this through?’ so that you can be directly responsive.

Reflective support helps decision-makers clarify their own thoughts and priorities. You might hear a decision-maker say, ‘I can’t decide’ or ‘I’m conflicted.’ This does not mean they’re asking you to decide for them. You can ask them back, ‘What’s the goal you want to achieve?’ or ‘What’s your priority here?’ and that can help them to bring forth again their own priorities and a solution that they already may have in mind.”

What are some common challenges people face when practicing active listening, and how can they overcome them?

“The toughest thing to remember when actively listening to another person is that you are not the decision-maker. The idea that the other person is a capable decision-maker and their decisions are their own is very important, and one way to pair active listening with this idea is to simply pause. We’re so trained to jump right into conversations that it feels unnatural to take an extra beat, but waiting for a moment to consider what the other person is trying to convey and having that metacognition come forward is going to make it easier for you to be in service to the other person.”

How do you see the principles of active listening evolving in the future to support decision-making across different industries?

“One of my recent research projects, which we discussed during an earlier eCornell Keynote, identified five different ways people approach decisions, each of which has a different underlying value structure. This means individuals are optimizing for different things in their decision-making process. Once you can identify which problem-solver profile somebody is, the act of listening becomes much easier.

For example, if you know someone is a ‘detective’ — like I am — when you come to them with an answer, they’ll want to see the data that supports it. So, if you say to me, ‘Cheryl, this is the evidence I have that supports this hypothesis, and I think we should move in that direction.’ I am going to feel so appreciative that you recognized my need for evidence and allowed me to assess whether that evidence makes sense to me.

That is a great way that I’ve seen companies and teams really bring this idea of active listening forward to streamline decision-making, build trust between team members and increase productivity by aligning communication styles with individual problem-solving approaches.”

Interested in learning more? Discover how you can leverage your problem-solver profile to tackle challenging problems in the Complex Decision-Making certificate program, authored by Cheryl Strauss Einhorn.

This Q&A has been edited for length and clarity. Experience the full Keynote “Active Listening: Supporting People During Difficult Decisions” on the eCornell website.

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Learners apply data-driven marketing strategies in Cornell certificate program

Marketing can sometimes feel abstract and uncertain, yet professionals in the field must meet the challenge of justifying their expenditures and linking them to key performance indicators each day.

Sachin Gupta, the Henrietta Johnson Louis Professor of Management at Cornell’s SC Johnson College of Business, shares his statistics-based and data-driven approach to getting outstanding returns in his Demand Marketing online certificate program from eCornell.

Gupta recently spoke with the eCornell team about the program.

How do you embark on the process of data analysis in marketing?

“The data is typically collected in a survey-based setting online where you recruit participants in the study. When we come to the analysis of the data, that’s where the statistics kick in. The analysis is done using a model that is likely to be unfamiliar to most people. In the program, I explain that analysis in some detail. I demonstrate how to use R programming language to analyze data, interpret the findings and make decisions based on the results.”

How can marketing data influence decision-making?

“These decisions might involve product design choices for items like cell phones. Consider battery life as a feature: How should changes in battery life be tailored to meet demand? Similar considerations apply to pricing, which hinges on consumer willingness to pay for enhanced features. For instance, if you offer phones with a 12-hour battery life and phones with a 6-hour battery life, you must assess consumers’ willingness to pay for the extended battery life and use that information to determine pricing strategies.”

How can historical data inform future marketing decisions?

“When focusing on return on investment for your different marketing activities, you have to look back on historical data where you have sold the product, employed some marketing activities and spent money. This approach highlights what worked and to what extent and, therefore, comes up with a measured ROI. That’s a backward-looking accounting perspective from which information can be used to make better decisions in the future.”

What is the most critical information in digital advertising that drives decisions?

“The idea of attribution is pervasive in the industry. It involves analyzing spending on various digital channels like Facebook, LinkedIn, Google and others to accurately attribute or assign credit to the platforms and campaigns that are actively driving your conversions and sales.”

Applying these analytical techniques can assist you in crafting cost-effective marketing strategies that align well with demand. Sachin Gupta’s Demand Marketing certificate program is open to professionals who possess a foundational knowledge of statistics and Excel. Learn more and enroll now.

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5 essential tips for interviewers

Two men sitting across a desk from one another during a job interview. One is wearing a white button-up shirt and blue tie, and the other is in a black jacket. An open laptop displaying a resume is on the desk, facing the man in the black jacket.A company’s success is closely tied to the quality of its employees, but a flawed interview process can disrupt this balance and undermine overall performance. JR Keller, associate professor of human resource studies at the Cornell ILR School, identified five key strategies to conduct better interviews that lead to more effective hiring.

1. Reduce the candidate’s anxiety.

According to a 2020 survey conducted by JDP, 93% of Americans reported experiencing interview-related anxiety, with 29% ranking interviews more nerve-wracking than a first date or doctor appointment. To ease this tension, Keller recommends clearly communicating with a job applicant well before their interview.

Disclosing who will participate in the interview is beneficial as it allows interviewees to look up their interviewer on LinkedIn. Likewise, telling prospective employees the interview timeframe and whether it will be in person, over the phone or on a platform such as Zoom helps them prepare better and manage their expectations.

Another tip recruiters should consider is providing candidates with a set of interview questions in advance so that they can prepare their answers to showcase their skills and abilities applicable to the job. “In the 2020 JDP study, the number one thing people were nervous about going into interviews was answering a difficult question. They’re really worried about ‘gotcha’ questions, and there shouldn’t be ‘gotcha’ questions in an interview,” Keller said.

“If you reduce candidate anxiety, they will come into their interview prepared to speak confidently about their skills, knowledge and abilities, and they’re going to perform better in the interview,” Keller said, noting that the better the candidate’s recruitment experience, the more likely they are to accept a job offer.

2. Value the candidate’s time.

With the average corporate job attracting 250 resumes, recruiters can be overwhelmed by the sheer number of candidates they must interview. That said, interviewers should respect each and every interviewee’s time, as the way they treat applicants during an interview is indicative of how applicants will be treated as employees.

Prospective employees have limited information to help them choose which company they want to work for. Consequently, if a hiring manager is late to an interview, the candidate may view the tardiness as a forewarning of why they shouldn’t work at the company. Keller offers two tips to give candidates the time they deserve: Don’t be late and don’t be distracted.

“If you have a 30-minute interview that starts at 1 p.m., block your calendar starting at 12:45 p.m., so you have time to read through your questions and review the candidate’s resume,” Keller said. “An interview should not be the first time you look at a resume. That’s not the impression you want to give candidates.”

3. Create quality interview questions.

An interview question intended for a software engineer position is likely different from a question designed for an editorial job. However, Keller argues that the common characteristic of a good interview question is its ability to predict performance in a particular job.

Borrowing from Mark Horstman’s book, “The Effective Hiring Manager,” Keller suggests recruiters follow a three-step process to craft an effective behavioral interview question: the helpful lead-in, asking for an expansive answer and ensuring the question relates to a behavior the job requires.

The helpful lead-in is a statement preceding the actual question. Its goal is to give interviewees a realistic job preview by subtly implying what the job requires. Then, combine steps two and three to create an open-ended situational question — typically beginning with “Tell me about a time when” or “Give me an example of” — that allows the candidate to demonstrate the skill or ability applicable to the job.

In addition to knowing how to formulate a good question, interviewers should also know which questions to avoid. Keller strongly advises hiring managers to steer clear of illegal questions (marital status, religion, etc.), brainteasers and questions like “What’s your greatest weakness?” and “Where do you want to be in five years?” A valuable alternative to the latter question is, “What skills do you want to develop over time?”

4. Ensure consistency in your approach.

With 24% of hires made internally and 42% of workers obtaining their jobs via personal connections, it’s essential that hiring managers approach each interview — regardless of who the candidate is — with a standardized process. Not only does this ensure fairness and equity, but it also allows prospective employees to be evaluated on a level playing field.

Though many recruiters find structured interviews tedious, Keller explains they are the best predictor of performance in an interview setting. According to Keller, structured interviews are formatted so that a list of questions prepared in advance, which are tied to the knowledge, skills and abilities related to the job, are asked of all candidates being interviewed for a position: “The reason this is so effective is because you are collecting job-relevant information about each of the candidates you’re interviewing so you can make apples-to-apples comparisons when it comes time to decide who you want to hire.”

However, hiring managers should not be robotic and ask each interviewee the exact same questions in the exact same tone. “If that’s the approach you want to take, you can just use HireVue or some other pre-recorded video interviewing software,” Keller said.

The key to a lively structured interview is asking each candidate similar questions in a similar manner, allowing for variety across interviewers while ensuring that every candidate has a comparable experience within their interviews.

5. Develop a comprehensive evaluation plan.

After an interview concludes, it’s important to have a detailed evaluation plan in place. This includes preparing a rubric in advance to determine which aspects of the candidate’s performance will be evaluated, how they will be scored and how notes and data will be documented to facilitate comparison when making the final hiring decision.

Keller emphasizes the importance of rating candidates individually and avoiding sharing notes with team members to maintain objectivity. “Complete the rubric right away, before you’ve had a chance to talk to anybody on your team who might have interviewed that candidate. This way, your evaluations remain independent and aren’t influenced by the water cooler gossip that’s bound to happen later in the day,” he said.

Keller admits that completely avoiding the discussion of candidates is difficult in practice. For this reason, he encourages hiring teams to convene either on the same day as interviews or within the same week to ensure that teams gather information promptly and make timely decisions without the complications of evaluating candidates at different times.

By gathering everyone’s input within a short timeframe, teams can maintain consistency and coherence in their evaluation process, leading to more informed and efficient hiring decisions.

For more information on effective interview practices, experience the full Keynote for “Five Essential Tips for Interviewers: Connecting With Candidates and Making Smart Hiring Decisions” on the eCornell website.

Learn more in Cornell’s online human resources certificate programs, including the Diversity, Equity and Inclusion: Building a Diverse Workforce certificate authored by JR Keller. Be sure to also check out JR Keller’s previous Keynote “Internal Talent Mobility: Posting, Slotting and Hoarding.”

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Cornell online certificate trains leaders in health care compliance

A wooden gavel and a metal stethoscope lying side by side on an open book with visible text on the pages.

Critical decisions are made every second in health care, each undertaken with layers of both medical and legal considerations. A health care compliance plan gives providers guidance and processes to meet regulations and ethical standards.

Kristen Underhill, a professor of law and associate dean for faculty research at Cornell Law School, began her journey in public health research in 2004 and transitioned into law by 2011. With a robust understanding of the U.S. health care system and a keen understanding of torts and public health law, Underhill transfers her unique expertise to learners in the Healthcare Law certificate program from eCornell.

“The program focuses on domestic health care law, including the application of criminal law, non-discrimination law and data security and protection law,” Underhill said. “The certificate provides a broad overview of the different kinds of organizational obligations that apply to health care facilities.”

Underhill intends to help learners understand that health care professionals, executives, administrators and decision makers need more than just clinical expertise; they must possess an understanding of the legal landscape surrounding them.

This comprehensive program has five courses. In Obligations to Patients, learners investigate informed consent, research with human subjects and the protection of health care information under the Health Insurance Portability and Accountability Act. Each module in the course ends with a real-world scenario, putting the learner in the position of a health care executive or administrator who would identify a problem and take affirmative steps to solve it.

Other courses focus on specific laws such as the Emergency Medical Treatment and Labor Act, which outlines the obligations of emergency departments to screen and stabilize all patients regardless of their ability to pay. Each course immerses learners in authentic scenarios and equips them to approach challenges at health care facilities.

“Health care providers and administrators might not always be thinking about compliance – especially if they have a small practice – but regulation of health care is so thoroughgoing that you cannot operate a patient care organization without understanding the relevant laws,” Underhill said.

In the Healthcare Law certificate program, professionals can acquire the knowledge and skills to ensure every patient receives care that is medically sound, legally grounded and ethical. Learn more and enroll.

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Navigating DEI in a Post-Affirmative Action Landscape

Backlash against corporate diversity, equity and inclusion (DEI) initiatives quickly followed the U.S. Supreme Court’s 2023 decision to end affirmative action in college admissions. However, a recent poll from The Washington Post and Ipsos found that about 60% of Americans believe DEI programs are “a good thing” for companies to adopt.

In the recent Cornell Keynote webcast “DEI, Affirmative Action and a Politically Polarized Workforce: Where We Are, Where We’re Going and What Employers Should Do,” David Sherwyn, the John and Melissa Ceriale Professor of Hospitality Human Resources at the Cornell Nolan School, hosts Paul Wagner, shareholder and chief financial officer of Stokes Wagner, and Holly Lawson, Noble House Hotels & Resorts’ senior vice president of human resources, for a discussion of the legality and structure of corporate DEI programs.

The Civil Rights Act of 1991 amended Title VII of the Civil Rights Act of 1964 to allow mixed-motive discrimination claims. What is mixed-motive discrimination, and how does it pertain to DEI?

Wagner: “The 1991 amendment took the burden of proof from race or another protected class being the sole motivating factor . . . to simply a motivating factor. Congress significantly lowered the bar so that if an employer made an employment decision and was influenced by a nondiscriminatory, nonprotected class-based reason — such as disciplinary action by the employee or something on their resume that caused them not to hire — but the plaintiff could show that race or gender or religion or any other protected class crept into their decision as simply an element, the decision was still unlawful.

Opponents of DEI scrutinize these policies under the same amendment. You can trace today’s backlash to overaggressive DEI policies of employers in the ‘80s, ‘90s and 2000s. Perhaps as written, they were lawful, but as implemented and interpreted by the person in the interviewing room making the decision, if they had a DEI policy that was encouraging the hiring of underrepresented groups, whether it be gender, race, et cetera, they took that and interpreted it as a mission to choose that underrepresented candidate, regardless of how they stacked up against the other candidates.”

Was this law intended to protect against all discrimination or just discrimination directed toward underrepresented groups?

Wagner: “Definitely the latter because if you look at the Civil Rights Movement in the ‘60s and beyond, it was clearly to address [discrimination against Black Americans]. However, the law was not written in a way that said only the groups that had suffered from historic discrimination are actionable plaintiffs and have standing to bring a claim. It protects all of us, whether we’re in a traditionally underrepresented or discriminated against class or not.”

Sherwyn: “I agree with you completely. The purpose of the law is clear. In ‘64, it was a way to open doors previously shut by law, but it was not how it’s being applied in this conversation. The law was written with the goal of a colorblind society, and that’s how it’s applied.”

How do you build a diverse workforce without creating problematic or easily attacked DEI policies?

Lawson: “If you create a program from a place of fear — whether from legal or internal or external backlash — you’re not going to get to the core of the importance of the program. Noble House is a family-led organization within hospitality; within a family, there is inherently a sense of inclusion. We really do feel like our true north is having a culture of inclusion and leaning into that.

Last year, our program was more training-based and discussion-based, whereas this year, it’s more goal-oriented and action-based. We are emphasizing diversity, recruiting and representation at leadership levels, and representation in our partners and vendors. Next year, we want to get to a place where we can measure that action.”

How can HR professionals open doors for more diverse job candidates?

Lawson: “A lot of us within hospitality are focusing more on historically Black colleges and universities and, in general, visiting a larger network of college campuses. There’s also a great organization called Tent, which the founder of Chobani started, that emphasizes assisting refugees and getting them lawfully working in the United States. Labor professionals are thinking, ‘Where were we not looking before? What were we not thinking of? Where were we not going? How can we get amazing talent from those partnerships and opportunities?’ It’s been amazing to see more people and connect with them.”

Are there any legal issues with these recruitment approaches?

Wagner: “As described, no. Opening up your potential sources of applicants to nontraditional sources to attract qualified applicants from those groups is great. However, implementation can be problematic if interviewers give preference to minority applicants to meet diversity goals. An interviewer must take meticulous notes during the recruitment process to prove they expanded opportunities for some underrepresented groups, brought in qualified applicants and ultimately hired the best person among the group.”

How do you respond to the criticism that DEI programs are forms of charity work, and what is the inherent value of these programs?

Lawson: “At Noble House, we’ve focused on the inclusion part to gather the diversity part. We want people to feel included. We want them to tell others about our culture and that they feel included. Naturally and organically, we want these people to bring others in who see themselves represented and continue to contribute to that because it’s the right cause. It creates a higher performing culture, and it’s not for any accolades or pat on the back or to check a box. If that’s your intent and purpose, I think people see through that, and you’re probably going to work backward in your process.”

Wagner: “My point of view is that the culture war scrutiny — mostly from the right — of DEI programs accuses them of being a charity case. That’s the way that group describes them and how it attacks them. But I agree with Holly that these programs have great value, and their goal is to reach out to, attract and ultimately hire qualified candidates from those underrepresented groups. If we do that under a modern DEI program and have the evidence to prove we’ve done it, we’re still okay, despite the accusations from the right saying that this is a charity case or somehow unlawful.”

How can labor professionals ensure that discussions and decisions on DEI initiatives are genuinely inclusive and representative of all communities, especially those historically marginalized?

Lawson: “You have to intentionally allow space for others to speak up and drive DEI programs. At first, we grappled with whether to ask certain individuals to make it very specifically diverse. In some cases, we have; in others, we’ve said let people speak up. We’ve intentionally created some space and drew some people in that we wanted their voices to be heard. I think the success of your program hinges on having a representation of the voices that champion this message.”

How do you ensure that employee resource groups (ERGs) promote inclusivity rather than exclusivity within an organization?

Wagner: “If you allow self-determination among employees to create ERGs and become exclusive, that leads to a lot of problems. I’ve seen a lot of very informal ERG policies at many of my clients’ companies and some that are structured. I like the ones that are more structured and intentional by the employer so that you are driving for maximum inclusivity. The groups can be specialized when it comes to certain things, like people who are interested in the safety committee.

But when it comes to these issues of DEI, I’d recommend and much prefer an ERG where inclusivity of anyone in the workforce is the principal maxim. I think you have to really look at it with a critical eye of how is this going to support my DEI program, how is this going to support my culture, and most importantly, how am I going to get my employees to feel good about it? We want them to participate in a positive way and not see this as a series of little exclusive country clubs.”

What does the forecast for DEI programming and affirmative action look like for the near future?

Lawson: “It’s really important to allow different voices with different perspectives to guide DEI conversations. I don’t know what our DEI programming will look like two years down the road because I want our actions to guide that. I want to hear from other people what’s working and what sticks and let that guide our next step. I don’t want to be marred down by the polarized world we live in where you’re damned if you do and you’re damned if you don’t, but rather continue to move forward and progress our policies without fear or concern.”

Wagner: “Traditional affirmative action means to go out and hire on the basis of a protected class to meet your goals or to redress past harms. Going forward, though, I predict that the executive order administered by the Office of Federal Contract Compliance Programs will be deemed unconstitutional. I would encourage employers to focus instead on DEI programs because, if designed correctly and monitored and implemented well, you’re going to continue to withstand the scrutiny and win lawsuits or hopefully avoid them. As much as there are forces from the right in these culture wars attacking these programs, there are forces in favor of diversity and a multicultural society. For instance, look at all of the gender pay equity laws that are cropping up all around the country. I want to make sure that my clients who want to achieve those diversity goals withstand the scrutiny and win at the game because it is a game worth winning.”

To learn more about creating an inclusive work environment, explore Cornell’s HR in Hospitality, Hospitality Labor and Employment Law or Business Law programs — all authored by David Sherwyn — or one of our Diversity & Inclusion certificate programs.

This Q&A has been edited for length and clarity. Experience the full Keynote for “DEI, Affirmative Action and a Politically Polarized Workforce” on the eCornell website.

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Beyond winning and losing: Reframing negotiation as a collaborative journey

Mastering negotiation is essential in both personal and professional settings. While typically perceived as a win-lose battle, reframing negotiation as a collaborative process can allow all parties to reach their desired results.

In a recent Cornell Keynotes webcast, “The Art of Negotiation,” Tarcisio Alvarez-Rivero, a lecturer at Cornell’s Jeb E. Brooks School of Public Policy and retired senior staff member of the United Nations, shared his strategies for successful negotiation, including approaching negotiations with empathy and recognizing the underlying interests of your counterpart.

How can people view negotiations as opportunities for mutual gain instead of confrontations?

“When you shift your view to make negotiation an exercise in cooperation, you get to the point where you understand why the other person is there, what they need and why they need it. Oftentimes, depending on how well you prepare and who the other person you’re talking to is, I recommend telling the other person, ‘I want this because of this.’ Sometimes, a show of vulnerability puts a little bit of onus on the other person to be just as vulnerable and just as honest.

You need to give the other person space to be in their position. It’s okay for them to want what they want for the reason that they want. You’re not there to judge them. You’re there to try to find a way to satisfy your and their respective interests as much as possible. And that’s your purpose in negotiations. It’s not extracting value. It’s you getting value.”

How can you turn an adversary into a partner during negotiations?

“Part of being a good negotiator is having a significant amount of humility. When my U.N. team dispatched me to Germany to ask for funding, my job in that conversation was to – as quickly as possible – establish why the woman in charge of funding gave me an audience. What was the need she was hoping we’d satisfy? After asking her a few questions, I understood that their business model was changing and that they were being encouraged to find more partners in the field as opposed to having their own teams in the field.

Once I realized that she was talking to us to explore if we would be good partners, the conversation shifted. I was no longer looking for money. Now I’m looking for a partner. So, what I chose to talk about from that moment on was completely different from what I prepared. But it was from the point of humility to understand that I wasn’t entitled to have that conversation. She wanted me in the conversation. It was my job to figure out why she wanted me there.”

How can you prepare to negotiate when you share little common ground with the other party?

“Most people have online profiles. At some point, I realized that if I went into people’s – back then, Twitter, now X – or any other account, I could learn a lot about them. In particular, you learn a lot about them in their use of emojis. Emojis tell you whether they like something or they dislike something. They don’t have to write it. They just have to show you the face.

I found that one person I had to negotiate with liked dogs, and I grew up with dogs, so we had something in common. I realized I could now talk to this person at a level that I would otherwise not have known. If the situation got to the point where there was nothing to talk about, I could talk about dogs. So that’s one opportunity that you have to sort of soften the situation.”

How do we account for profound cultural differences among negotiating parties?

“I always recommend creating a persona for the person you’re dealing with. Depending on the culture, you will find that certain things are more or less a pattern. For example, certain cultures are more fixed on timing, right? They want to start at a specific time, finish at a specific time. They want structure in the negotiation. They relish more formal conversation than informal conversation. In some cultures, people like negotiating more in groups or not making decisions immediately. Some people value a handshake more than a written contract. Those things tend to run on a cultural basis.

Now, you’re also talking about biases. And you also understand that certain cultures come with certain sets of biases. It doesn’t mean that you bless the bias. It just means that you accept the fact that you might hear something from that person that sounds like a bias to you. But if you’re prepared to hear it, then you know how you’re going to react to it.”

Why is it important that negotiators view compromise as a last resort?

“Compromise is when we give up 10% and get nothing out of it. If you offer someone a 10% discount and they immediately accept it, you start wondering, ‘Did I give up too fast?’ It is completely unnecessary to compromise as a default position.

If you prepare correctly, make an effort to understand where the other person is and know where you want to be, then there’s a lot you can do to avoid that moment of compromise. Compromise should only occur with full awareness that you did everything you could to avoid that process, but I don’t recommend it.”

How can negotiating parties avoid a power struggle in their conversations?

“I always recommended standing up, getting coffee. I like walking with somebody. I like having a situation where people are not fixed to the ground. They tend to take positions if they’re sitting across the table from you. They don’t take the same position if you’re just talking to them with a coffee in your hand.

Most of the time, I recommend going to a neutral place that’s nice and close to food so that people relax. Then, you can have a different level of conversation. Putting somebody on the defensive by taking them to your own office is probably going to be counterproductive.”

Interested in learning more? Explore Tarcisio Alvarez-Rivero’s Negotiating Policy Solutions course offered by eCornell. For a deeper dive into negotiation skills, consider eCornell’s certificates Persuasive Communication or Negotiation Mastery.

This Q&A has been edited for length and clarity. Experience the full Keynote for “The Art of Negotiation” on the eCornell website.