Pinterest Best Practices for Hotels

Recently, Pinterest launched an analytics dashboard for businesses, which gives brands the ability to more closely monitor their presence on the platform. If you haven’t started using Pinterest, it is a pinboard-style photo-sharing website that allows users to …

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How Effective is your Marketing Dashboard?

We recently had the chance to sit down with two professionals from the hospitality industry who frequently initiate new media marketing campaigns and evaluate their impact. Lauren Levin, Vice President of Interactive Marketing for Sbe Entertainment, and Greg Bodenlos, Marketing Manager for Revinate discuss …

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Measure Your Marketing Performance

Clearly, new media marketing can serve a range of functions for your organization. This is one of the reasons why deriving concrete returns on these efforts—such as marketing campaigns intended to simply raise awareness of a brand—can be challenging.

We had …

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