Brand Consistency Across Social Media Is No Easy Task

eCornell recently launched a free online course focused on training hospitality professionals in the new media marketing skills needed for professional success. In Marketing the Hospitality Brand through New Media: Social, Mobile & Search, one of the key topics we …

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5 Ways Technology Will Impact Higher Ed in 2013

2012 was a transformative year in education.   Between the introduction of the MOOC (the ‘Massive Open Online Course’), and the explosive growth in the number of online offerings, all eyes were on higher ed. In the past twelve months, students …

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What you need to know about new media right now

This article, written by eCornell CEO Christopher Proulx, was originally published in

As the marketing landscape explodes with new media channels, hospitality marketers have an increased number of methods by which to raise the visibility of their brands. Gone are …

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