SoLoMo: Still Going Strong

SoLoMo is a marketing tactic for leveraging the power of social networks to deliver local information to consumers via their mobile devices. But the scope of SoLoMo’s evolving impact on the hospitality industry is still being defined.

Practical applications …

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Following the Consumer Path in Decision Making

Why would a hospitality company want to invest so much into creating a strong presence through video, Facebook, Twitter, TripAdvisor, and other social media? Frankly, it’s part of the dreaming and planning process that consumers might consider with regard to …

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The Mothership of Your Brand

The brand site is the mothership of new media. It is a website that should convey your brand at every turn. It is a repository of information and a transaction engine for new media. It is the place where your …

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