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5 Ways E-Learning Can Improve Your Leadership Development Program

Why Leadership Development is Important
Leadership development is a high priority and increasing as an overall percentage of training delivered in many organizations because of several positive business benefits:

  • Financial return.
  • Employee satisfaction and retention.
  • Building bench strength.
  • Strategic and competitive advantage.
  • Enhanced productivity and faster resolution of problems.
  • Continuous innovation.
  • Organizational agility.

Leaders drive performance, and the higher the leader and the broader the scope of his or her responsibility, the greater the impact that the individual can have on an organization. So while it may difficult to measure exactly now much leadership development programs contribute to something like financial return, it is generally accepted that good leaders and managers produce higher performing teams that produce better results.

Demographic shifts are also forcing companies to focus on their leadership development efforts. With almost 80 million baby boomers approaching retirement in the next decade, there will be significant impact on pipeline of available leadership talent, and the cost of recruiting and retaining competent managers is going to increase.

E-Learning Can Improve Leadership Development Programs
While e-learning is not a complete solution when it comes to leadership development, it can be used to increase its effectiveness in several important ways:

Increased Reach
Traditionally, leadership training has been confined to employees who can attend a classroom event. This makes it difficult and/or expensive to reach geographically dispersed employees. The increasingly global and mobile nature of today’s workforce means that many employees may be left out of traditional classroom-based leadership training programs.

But technology-based learning content can provide basic soft skills training and information to any learner with an Internet connection. E-learning can effectively eliminate the barriers of time and geography.

Consistency
Ensuring a consistent approach to leadership often means instituting a talent management process based on a system of competencies that align with specific company objectives. If leadership competencies are identified for all levels and job roles, there can be a systematic process for assessing employees and recommending training interventions based on job role and level. Competency management gives organizations better visibility into their leadership strengths and weaknesses, and aids in long-term planning.

Speed & Efficiency
While leadership training must include “high touch” activities to be effective, e-learning can often be used to reach the training goal quicker and at a lower cost. There are numerous models for blended learning ranging from the very simple to complex. One of the most common is to use e-learning as a pre-requisite to classroom training. This can shorten the overall time needed for employees to complete training. It also ensures that learners arrive at the training event with a common understanding and baseline of knowledge, ready to take advantage of the unique benefits of being with other students and a live instructor.

E-Learning also shortens the amount of time that employees are physically away from their jobs. Online learning also offers the opportunity for learners to take classes when it is most convenient for them, and to progress as quickly or slowly as necessary.

Skills can also be assessed online prior to training, which may allow some learners to test-out of certain parts of training. Shortening time away from the job can be an especially important benefit in leadership training, which often involves key employees with significant responsibilities.

Reinforcement Over Time
Training impact tends to fade over time. But research shows that when learning is reinforced before and after the training event, the positive effects are greater and last longer. Managers can use e-learning to reinforce key points of training, thereby taking leadership development from a series of disconnected events to more of a continuous development process.

Support Collaboration & Relationship Building
Managing global teams is a reality in today’s workplace, and also one of the greatest challenges managers face. Technology such as the virtual classroom, blogs, wikis and social networks are being used to support collaboration for geographically dispersed teams. “Blended” does not have to imply “classroom.” Many of today’s leadership programs are exclusively conducted virtually. In this format, participants take online courses that are augmented with online collaboration sessions, conference calls or virtual collaboration exercises.

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University of North Carolina Moves Intro Spanish Class Entirely Online

After several years of experimenting with “hybrid” Spanish courses that mix online and classroom instruction, the University of North Carolina at Chapel Hill has decided to begin conducting its introductory Spanish course exclusively on the Web.

Spanish 101, which had featured online lessons combined with one classroom session per week, will drop its face-to-face component in an effort to save on teaching costs and campus space in light of rising demand for Spanish instruction and a shrinking departmental budget.

Foreign language classes, like those in just about every subject area, have of course been offered online for years. And online courses have become a key way for some languages to be taught at smaller colleges that might not produce enough students to fill a section. … Advocates for such courses have generally said that they are essential when in-person instruction wouldn’t otherwise take place. What makes Chapel Hill’s announcement notable is that it’s about Spanish. And if there is one foreign language at American colleges and universities that never struggles to produce demand for in-person sections, it is Spanish.

Under the new system, a single professor would preside over four sections of the class, with support from graduate assistants. …

department officials said they don’t expect the online-only format to hamper learning.

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Open Courses: Free, but Oh, So Costly

Online students want credit; colleges want a working business model

He was on a hang glider, and he slammed the ground hard on his chin. Recovery from surgery on his broken back left the 39-year-old high-school dropout with time for college courses.

From a recliner, the drugged-up crash victim tried to keep his brain from turning to mush by watching a free introductory-biology course put online by the Massachusetts Institute of Technology. Hooked, he moved on to lectures about Cormac McCarthy’s novel Blood Meridian from an English course at Yale. Then he bought Paradise Lost.

A success for college-made free online courses—except that Mr. Ziegler, who works for a restaurant-equipment company in Pennsylvania, is on the verge of losing his job. And those classes failed to provide what his résumé really needs: a college credential.

Colleges, too, are grappling with the limits of this global online movement. Enthusiasts think open courses have the potential to uplift a nation of Zieglers by helping them piece together cheaper degrees from multiple institutions. But some worry that universities’ projects may stall, because the recession and disappearing grant money are forcing colleges to confront a difficult question: What business model can support the high cost of giving away your “free” content?

Utah State University recently mothballed its OpenCourseWare venture after running out of money from the state and from the William and Flora Hewlett Foundation, which has financed much of the open-content movement. …

More free programs may run aground. So argues David Wiley, open education’s Everywhere Man, who set up the Utah venture and is now an associate professor of instructional psychology and technology at Brigham Young University. … “Every OCW initiative at a university that does not offer distance courses for credit,” he has blogged, “will be dead by the end of calendar 2012.”

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Tandberg, Cisco and Lecture Capture

The October 1 announcement of Cisco’s offer of $3 billion to buy the video conferencing company Tandberg could potentially have significant implications in the lecture capture market. …

Lecture and presentation capture will be as important in the higher education space as video conferencing is in the enterprise (and increasingly small business) sectors. Tools, platforms and services to easily record campus activity – whether this activity is a regular lecture, an invited speaker, or a voice-over recording made from a professors desk – are poised to become ubiquitous on campus. Students will expect the ability to time shift their learning. Faculty will come to understand that recorded presentations offer the potential to free class time for discussion and debate, as students escape the pressure of having to take exhaustive notes during the lecture. Parents will look for schools that record lectures as an aid to their child’s learning, as students with diverse learning style can take advantage of recorded classes to review materials at their own pace.

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An Experiment Takes Off

When Karen Symms Gallagher ran into fellow education deans last year, many of them were “politely skeptical,” the University of Southern California dean says (politely), about her institution’s experiment to take its master’s program in teaching online.

Many of them seemed to appreciate Gallagher’s argument that the traditional model of teacher education programs had largely failed to produce the many more top-notch teachers that California (and so many other states) desperately needed. But could a high-quality MAT program be delivered online? And through a partnership with a for-profit entity (2Tor), no less? Really?

Early results about the program known as MAT@USC have greatly pleased Gallagher and USC. One hundred forty-four students enrolled in the Rossier School of Education program’s first full cohort in May, 50 percent more than anticipated and significantly larger than the 100 students who started at that time in the traditional master’s in teaching program on the university’s Los Angeles campus.

And this month, a new group of 302 students started in the second of three planned “starts” per year, meaning that USC has already quadrupled the number of would-be teachers it is educating this year and, depending on how many students enroll in January, is on track to increase it a few times more than that.

It will be a while — years, probably, until outcomes on teacher certification exams are in and the program’s graduates have been successful (or not) in the classroom — before questions about the program’s quality and performance are fully answered (though officials there point out that the technology platform, like much online learning software, provides steady insight into how successfully students are staying on track). But USC officials say that short of quantitative measures such as those, they believe the online program is attracting equally qualified students and is providing an education that is fully equivalent to Rossier’s on-ground master’s program — goals that the institution viewed as essential so as not to “dilute the brand” of USC’s well-regarded program.

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How Web-Savvy Edupunks Are Transforming American Higher Education

Is a college education really like a string quartet? Back in 1966, that was the assertion of economists William Bowen, later president of Princeton, and William Baumol. In a seminal study, Bowen and Baumol used the analogy to show why universities can’t easily improve efficiency.

If you want to perform a proper string quartet, they noted, you can’t cut out the cellist nor can you squeeze in more performances by playing the music faster. But that was then — before MP3s and iPods proved just how freely music could flow. Before Google scanned and digitized 7 million books and Wikipedia users created the world’s largest encyclopedia. Before YouTube Edu and iTunes U made video and audio lectures by the best professors in the country available for free, and before college students built Facebook into the world’s largest social network, changing the way we all share information. Suddenly, it is possible to imagine a new model of education using online resources to serve more students, more cheaply than ever before.

But higher education remains, on the whole, a string quartet. MIT’s courseware may be free, yet an MIT degree still costs upward of $189,000. College tuition has gone up more than any other good or service since 1990, and our nation’s students and graduates hold a staggering $714 billion in outstanding student-loan debt. Once the world’s most educated country, the United States today ranks 10th globally in the percentage of young people with postsecondary degrees. “Colleges have become outrageously expensive, yet there remains a general refusal to acknowledge the implications of new technologies,” says Jim Groom, an “instructional technologist” at Virginia’s University of Mary Washington and a prominent voice in the blogosphere for blowing up college as we know it. Groom, a chain-smoker with an ever-present five days’ growth of beard, coined the term “edupunk” to describe the growing movement toward high-tech do-it-yourself education. “Edupunk,” he tells me in the opening notes of his first email, “is about the utter irresponsibility and lethargy of educational institutions and the means by which they are financially cannibalizing
their own mission.”

The edupunks are on the march. From VC-funded startups to the ivied walls of Harvard, new experiments and business models are springing up from entrepreneurs, professors, and students alike. Want a class that’s structured like a role-playing game? An accredited bachelor’s degree for a few thousand dollars? A free, peer-to-peer Wiki university? These all exist today, the overture to a complete educational remix.

The architects of education 2.0 predict that traditional universities that cling to the string-quartet model will find themselves on the wrong side of history, alongside newspaper chains and record stores. “If universities can’t find the will to innovate and adapt to changes in the world around them,” professor David Wiley of Brigham Young University has written, “universities will be irrelevant by 2020.”

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A Virtual Revolution Is Brewing for Colleges

Students starting school this year may be part of the last generation for which “going to college” means packing up, getting a dorm room and listening to tenured professors. Undergraduate education is on the verge of a radical reordering. Colleges, like newspapers, will be torn apart by new ways of sharing information enabled by the Internet. The business model that sustained private U.S. colleges cannot survive.

The real force for change is the market: Online classes are just cheaper to produce. … Innovators have yet to tap the potential of the aggregator to change the way students earn a degree, making the education business today look like the news biz circa 1999. …

This doesn’t just mean a different way of learning: The funding of academic research, the culture of the academy and the institution of tenure are all threatened.

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What Doomed Global Campus?

By now, the University of Illinois Global Campus–an exclusively online branch of the Illinois system designed to offer high-demand degree programs to non-residential students–was supposed to be well on its to way to enrolling 9,000 students by 2012, and 70,000 by 2018. It was going to be a giant step into the 21st Century; proof that a traditional public university can use Web-only courses to educate non-traditional students on a large scale. It was also going to be a cash cow.

Instead, it’s kaput. The university system’s board voted in May to phase out the embattled project by New Year’s, rolling its remaining 500-odd students into existing programs in the system that offer online courses.

Global Campus was conceived as a separately accredited entity that would eventually enroll as many students as the other University of Illinois campuses combined. It was meant to be a win-win: the university dramatically expands access to its vast resources and well-regarded degrees, while generating tons of revenue à la University of Phoenix Online.

The initial vision for Global Campus was akin to that of the most successful of private for-profit institutions: The project would appropriate syllabuses and course materials from its professors, reorganize them into its course management system, then hire outside instructors totally off the tenure track to teach. But that plan was rejected by the faculty senate at each of the three campuses. The professors insisted on a not-for-profit model that would not seek independent accreditation and would offer courses through existing programs on the university campuses; they also insisted on supervising their courses.

With few courses being developed by faculty, Global Campus was unable to grow its enrollment at the ambitious pace it had set for itself. At the time the trustees nixed it, the project had half the programs it had hoped to have after two years.

… [O]ne of Illinois’s biggest missteps was to spend large sums right away building an independent administrative structure from scratch, before the academic programs were in place. That huge upfront investment increased the pressure to show speedy returns, he said, thereby creating a need for speedy program development, which was contingent upon the for-profit model of buying syllabuses and hiring cheap instructors. When the faculty used its clout to burden Global Campus with the anchor of curricular oversight, speedy returns went out the window.

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The Wall Street Journal Weighs in on the Value of a Certificate Program

In Search of Cachet
Online programs from top-notch schools gain, as students look to add luster to their résumés

Many people are finding there’s a way to get some of the benefits of an M.B.A. degree from a top-flight school but at a fraction of the usual cost. They’re heading online.

Instead of sitting in a classroom, they’re taking career-specific courses and certificate programs over the Web that enable them to put a prestigious name on their résumé without breaking the bank or upending their schedule.

Consider Benjamin Berry, a project-management consultant in Eugene, Ore. Late last year, the 45-year-old noticed that the market for his type of work was drying up but the price tag and time commitment deterred him from going back to school for an M.B.A. So, he enrolled in a $3,200 certificate program from eCornell, the online arm of Cornell University.

Mr. Berry, who received his undergraduate degree from Presbyterian College in Atlanta, says the program was an inexpensive way to gain Ivy League credibility. “A lot of people out here have never heard of Presbyterian College, but everyone knows Cornell University,” he says.

A Full Class

In addition to Cornell, such well-known schools as Boston University, Pennsylvania State University and the University of California at Berkeley have introduced business-related certificates to their online offerings. A handful of other big schools, such as the University of Notre Dame, the University of San Francisco, Tulane and Villanova, are offering certificate programs through partnerships with University Alliance, a Tampa-based group that provides the marketing and technology for schools’ online efforts.

University Alliance has seen jumps in enrollment at all of its partner schools recently, according to Amit Sharan, the group’s assistant brand manager for business-certificate programs. The people choosing these programs “need relevant skills that they can attain, and apply, immediately,” Mr. Sharan says.

What’s more, large companies are partnering with prestigious schools to develop online programs to train and retain employees. At eCornell, 60% of students take classes through corporate partnerships, says eCornell’s president and CEO, Chris Proulx. “Our students are professionals looking to advance their career in an accelerated way,” he says.

One of the school’s most popular certificates is in hotel revenue management. Cornell University’s hotel-management program is widely regarded as top tier, and the certificate gives nondegree students the opportunity to engage with professors from the full-time program. The 23 eCornell certificate programs cost $2,000 to $6,000 about the same as students would pay for similar in-person programs.

For Mark Delisi, director of corporate responsibility at Computer Sciences Corp. and former head of the company’s Leadership Academy, a partnership with eCornell over the past six years has been a success. Initially, he says, the company was looking for an Ivy League executive-education program for senior executives in the company who are spread out around the globe. Later, Computer Sciences expanded it to include managers.

“Content-wise, access-wise, [the online program] is as good if not better than the in-person experience,” Mr. Delisi says. Inside the company, he adds, the program is seen as “clearly adding value; it’s helping our executives and senior-level people do their jobs better.”

At Your Convenience

For workers, the programs offer a number of advantages. Chad Pollitt, who works for DigitalHill.com, a Web-design and marketing firm in Goshen, Ind., says an online certificate was the only way to advance his marketing career, because there weren’t any schools nearby offering a program. He could “study any time of day and anywhere in the world,” he says.

The Internet marketing certificate, through the University of San Francisco and University Alliance, cost $6,000 and took about 100 hours and 12 weeks to complete. Students could choose to participate in real-time class sessions or review the lectures later on their computers.

“My boss was skeptical at first because our industry is constantly changing,” says Mr. Pollitt. “Once I started bringing the ‘latest and greatest’ strategies and methodologies from the program to work, he became a believer.”

Mr. Pollitt credits the program with helping him double his sales, and he adds that early on in his course work, co-workers began coming to him with their Internet marketing questions. “It’s made me, our team and our company more successful,” he says.

Another upside of programs from well-known universities is the perception that they are more rigorous and high level than some other online offerings something critics often argued was lacking from upstart online programs. “These are not ‘book in a box’ programs,” says University Alliance’s Mr. Sharan. “They are taught by the university’s faculty, and in order to receive a certificate of completion, the student must complete a mastery exam.”

Of course, not every online program is worthwhile, and online certificates aren’t for everyone, says John Fernandes, president and CEO of AACSB International, the main accrediting body for business schools. Students should have a clear understanding of what they want to achieve, he says. “You need to do your homework. Ask yourself, ‘What is this course yielding for the starting point of future employment?’ “

Executive recruiter Nancy Keene agrees. “No matter what school, it is important to know the brand of the school, what it might add to your [qualifications] package and how it will be received by your target hiring managers,” says Ms. Keene, a director in Stanton Chase International’s Dallas office.

She suggests contacting hiring managers and graduates of the program to find out how valuable the certificates have proved in the workplace before signing up. If the program checks out, Ms. Keene adds, a targeted certificate can be especially valuable when recruiters ask what you’ve been doing while laid off.

In the early summer of 2009 eCornell was approached by the Wall Street Journal requesting interviews from our students on the value of a Certificate vs. a Degree:

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A Virtual Revolution Is Brewing for Colleges

Undergraduate education is on the verge of a radical reordering. Colleges, like newspapers, will be torn apart by new ways of sharing information enabled by the Internet. The business model that sustained private U.S. colleges cannot survive. The real force for change is the market: Online classes are just cheaper to produce. Community colleges and for-profit education entrepreneurs are already experimenting with dorm-free, commute-free options. Distance-learning technology will keep improving. Innovators have yet to tap the potential of the aggregator to change the way students earn a degree, making the education business today look like the news biz circa 1999.

Both newspapers and universities have traditionally relied on selling hard-to-come-by information. Newspapers touted advertising space next to breaking news, but now that advertisers find their customers on Craigslist and Cars.com, the main source of reporters’ pay is vanishing. Colleges also sell information, with a slightly different promise — a degree, a better job and access to brilliant minds. As with newspapers, some of these features are now available elsewhere. A student can already access videotaped lectures, full courses and openly available syllabuses online. And in five or 10 years, the curious 18- (or 54-) year-old will be able to find dozens of quality online classes, complete with take-it-yourself tests, a bulletin board populated by other “students,” and links to free academic literature.

Online qualifications cost a college less to provide. Schools don’t need to rent the space, and the glut of doctoral students means they can pay instructors a fraction of the salary for a tenured professor, and assume that they will rely on shared syllabuses. Those savings translate into cheaper tuition … Online degrees are already relatively inexpensive. And the price will only dive in coming decades, as more universities compete.

Just as the new model of news separated “the article” from “the newspaper,” the new model of college will separate “the class” from “the college.” Classes are increasingly taken credit by credit, instead of in bulk–just as news is now read article by article.

Because the current college system, like the newspaper industry, has built-in redundancies, new Internet efficiencies will lead to fewer researchers and professors. … At noon on any given day, hundreds of university professors are teaching introductory Sociology 101. The Internet makes it harder to justify these redundancies. In the future, a handful of Soc. 101 lectures will be videotaped and taught across the United States. … The typical 2030 faculty will likely be a collection of adjuncts alone in their apartments, using recycled syllabuses and administering multiple-choice tests from afar.

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