Leaders strategize for new corporate environment in Hybrid Work Strategy certificate

Woman sits in an office set up. In front of her, there is a meeting on her monitor with six people displayed.

Since 2020, organizations all over the world have shifted to hybrid work models. This change has forced leaders to reevaluate how remote collaborative processes can still drive organizational culture. Brad Bell , Donna Haeger and Theomary Karamanis , faculty authors of Cornell’s Hybrid Work Strategy Program, spoke to the eCornell team about the challenges and opportunities posed by hybrid work.

Is it possible to replicate an in-person environment in a virtual workspace?

Theomary Karamanis, Senior Lecturer, SC Johnson College of Business: “That’s the biggest mistake that organizations make: They feel that they need to simulate everything that happens organically in an in-person environment into a virtual environment, and you cannot do that. Instead, try to have less live meetings, less synchronous communication and a bit more asynchronous [work]. Live meetings should usually be limited to problem solving, creativity and conflict resolution.”

How does the hybrid work environment affect the leadership structure of an organization?

Brad Bell, Professor, ILR School: “In these semi-remote environments, leaders can’t be as hands-on, they can’t see everything that’s happening, so a lot of the leadership has to be assumed by the team members themselves in these hybrid and remote settings. This opens a gap [inside the organization’s leadership structure]. Someone that is not a leader might look at courses like [Hybrid Work Strategy] and assume they need to be in a management role to benefit from this. But without usual in-office interaction, those concepts and tools have become importantly applicable to both the leaders and the members.”

What can leaders do to ensure that their hybrid organizations are consistently productive?

Donna Haeger, Professor of Practice, SC Johnson College of Business: “Oftentimes at work, whether it’s hybrid or not, everyone’s focused on ‘task, task, task’, ‘get the work done.’ That’s become even more of a pressure because things do become disjointed when people are not colocated . . . An organization’s culture and productivity are tied together. Tasks and relationships, and the synergy between those, are what really create productivity. [Fostering that synergy] is really essential in a hybrid work environment: The research has shown that the stronger the culture, the more productive the workplace will be.”

Begin developing your confidence as a hybrid team leader with eCornell’s Hybrid Work Strategy certificate program. Learn more and enroll now.

Justin Heitzman, an eCornell writing intern, contributed to this post.

Maggie is a Creative Writing intern at eCornell. She's a rising senior in the College of Arts and Science at Cornell University. At Cornell, she studies Government, with minors in Creative Writing, Philosophy, and Law & Society.
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