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Cornell Johnson Launches STEM Master In Business Analytics

Cornell Johnson College of Business is the latest US business school to launch a Master in Business Analytics (MSBA) program.

Cornell follows other top US schools like MIT Sloan School of Management and UCLA Anderson School of Business, who offer top-ranked MSBAs.

The STEM-designated program will be taught part-time over 16-months and will be predominantly online.

Cornell Johnson MSBA: The curriculum
Demand for data analytics skills is growing. According to the GMAC Corporate Recruiters Survey, 37% of recruiters hired MSBA grads in 2018, compared with a projected figure of 62% in 2021.

This increase means MSBA grads are likely to be able to land roles across a wide range of industries, with the vast majority of companies implementing data into their business models.

“The need for data analytics in organizations and society is increasing rapidly,” says Vishal Gaur (pictured), program director for the new MSBA. “We have been working towards this program for the last two years, meeting with alumni and recruiters to assess the requirements from business analytics professionals.”

Cornell’s new MSBA looks to capitalize on this trend, offering students the chance to develop their analytics skills and knowledge of analytical tools.

The program is scheduled to begin in May 2022, and will run until August 2023. It will be delivered through Cornell’s award-winning online learning platform eCornell.

Teaching will be delivered asynchronously, giving students the flexibility to view online sessions at a time that suits them. But there will be some in-person requirements; Cornell’s MSBA curriculum includes two week-long residency sessions in the summers of 2022 and 2023. These will be held in Ithaca and New York City.

The program is also designed to encourage students to work together, Vishal says.

“It will be run like a residential Johnson program with small cohorts, extensive interaction with faculty and fellow students, and co-curricular activities that allow students to expand their knowledge and network outside of the classroom,” he explains.

The curriculum covers core business elements along with soft skills such as communication and teamwork. This is combined with a focus on analytics skills; students will learn to use tools like Python, SQL, and Tableau to gather, analyze, and visualize data.

Industry-focused specializations
Along with the flexible teaching delivery, the curriculum also features six elective modules covering topics like Machine Learning for Investment and Customer Analytics and Strategy.

During a specialization period, students can choose from one of four different concentrations. These include Marketing Analytics, Finance Analytics, Operations and Supply Chain Analytics, and Business Analytics.

Each specialization is designed for students aiming to launch careers in their chosen field, and so covers a range of analytics functions within that industry. The Finance Analytics specialization, for example, includes teaching on subjects including corporate finance, fintech, and lending and credit analytics.

The program also requires students to work together in teams on a variety of projects. During the program each student will work on a Capstone Project where they will seek to solve a real-world issue using a large data set and analytics tools. They’ll present their findings to MSBA faculty members.

Applications for the Cornell MSBA are now open. If you’d like to enroll in this cutting-edge program, Cornell estimates tuition will amount to around $78,000.

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Industry voices come to second Rethinking Retail and Brands conference

The past 15 months have been a wild ride for the retail and consumer brands industry, with new formats, products, and purchase patterns sprouting overnight. Now, companies are looking ahead to a post-pandemic world. To help them navigate the “new normal,” Cornell is providing professionals unprecedented access to leading industry experts at its second annual Rethinking Retail and Brands live virtual conference, taking place June 15 to 18.

This year, a new conference format brings leading industry voices to the table as well as those of Cornell’s business and food retail experts. Also, session themes were designed to impact a broader range of industry professionals: from retailers and wholesalers, manufacturers, entrepreneurs, consultants, and store managers; to those working in consumer packaging, supply chain, logistics, and design. And at the end of each day, attendees can now interact with faculty, experts, and peers in a virtual “conference hall.”

“The focus is on the future,” says program co-director Dan Hooker, senior lecturer in the Charles H. Dyson School of Applied Economics and Management. “Retail is a very fast-moving, rapidly evolving industry. We’re creating a dynamic space for conversation with industry experts, focusing on the most relevant topics driving today’s retail sector.”

Those topics cross four major themes: the Future of Retail, Operations and Supply Chain, Brands, and Big Thinking. Ira Kalish, Deloitte’s chief global economist, will open the conference with an overview of the “new rules” of today’s new economy. Leaders in that evolving landscape then dive deeper into specifics. Trung Nguyen, SVP of Operations at innovative delivery service Shipt, will explain the importance of refining “last-mile delivery” to create different product experiences. And Brian Choi, CEO of The Food Institute, will discuss the rise of alternatives in cuisine, dining format, and menu design with Lilly Jan—Cornell lecturer, former chef, and expert in food and beverage management.

Several Cornell alumni also will bring their expertise back to campus for the Rethinking Retail and Brands conference. Amy Oates Fitzgerald of Numerator will explore post-COVID changes in consumer behavior and trends; Kerrie Lopez, head of merchandising marketing for online retailer Thrive Market, will discuss how to make data-driven decisions in a complex, omnichannel retail environment; and Jason English from Goldman Sachs will provide Wall Street’s perspective on today’s food sector.

The final day of the conference is dedicated to providing attendees with a bigger picture of the emerging retail landscape. It culminates in a closing session with Bill Strassburg, VP of Strategic Initiatives at Wegmans. When Strassburg began his career at Wegmans in 1977, he says there were few MBAs who would consider a job in retail because there was little innovation and few opportunities for advancement. In this session, Strassburg invites attendees to share his progressive perspective on what’s in store for retail over the next 10 to 15 years.

Registration link: eCornell.

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Why Python is the programming language to learn

Python is arguably today’s most popular and fastest-growing programming language. Boasting a 27% year over year growth rate, Python has quickly become the preferred language of programmers, serving trending applications such as machine learning and data science.

Why is Python so high in demand compared to other languages? Unlike C++ or Java, there’s less complex syntax to navigate or compiling issues to resolve. Python uses English keywords, and as a result is simple, readable, and maintainable. It’s easily integrated with other programming languages, and supports functional and structure programming, as well as Object Oriented Programing (OOP). Not to mention there is a thriving ecosystem: open source libraries, frameworks and expert community make any problem a temporary one.

Also working in Python’s favor is the versatility of the language. Sometimes dubbed the “Swiss-Army Knife” of programming, Python isn’t tied to just one discipline, but can support many, including data analysis, web applications, gaming and automation. Many of today’s major tech platforms are powered by Python: Instagram, YouTube, Dropbox, Spotify, Reddit, Pinterest and Instacart, to name a few. Netflix’s ability to predict what content a user is interested in is based on Python. 21% of Facebook’s infrastructure is Python. Some of the very earliest Google engineers are quoted as having the motto, “Python where we can, C++ where we must.” 

Given today’s exponentially increasing trend toward smart devices, connectivity and artificial intelligence, the need for Python experts is also exploding. In 2018, LinkedIn reported a shortage of more than 150,000 professionals in the areas of data science, software development and machine learning. Today, demand continues to outweigh the supply, resulting in Python developers becoming one of the highest paid technology jobs available. Additionally, for entrepreneurs and others seeking to learn programming, Python remains the optimal skill to obtain. With a simple, easy-to-understand structure and broad applications, it is considered the best and most versatile beginner language.

Becoming proficient in Python is enabling many professionals to further develop their careers — or launch them. Recognized as one of the most essential languages to master, and with the added benefit of compatibility with existing languages, Python is the skill every programmer or analyst shouldn’t hesitate to add to their resume. 

If you’re interested in mastering Python, check out eCornell’s Python Programming certificate program, which teaches the core principles of Python and how to apply them.

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New certificate program develops key negotiation skills

Negotiation is a powerful tool, and can help people steer their personal and professional lives toward success.

Yet according to a survey by LinkedIn, more than 40% of U.S. employees say they don’t feel confident in their negotiation skills, and 25% say they’ve never negotiated for themselves in the workplace.

Recognizing that a lack of negotiation skills can stifle a career, Cornell has developed a new online certificate program. Negotiation Mastery will help professionals improve negotiation abilities through the introduction of practical tactics and tools, peer exercises and expert instruction.

“The ability to effectively negotiate is critical,” said Allan Filipowicz, co-author of the program and associate dean for executive education at the Cornell SC Johnson College of Business. “It increases a person’s chance of getting the job or salary they want, making a business deal that benefits them and much more. It’s a lifelong skill.”

“This program will teach you how to advocate for yourself to get better deals, while at the same time enhancing personal or business relationships,” said Tony Simons, program co-author and professor at the School of Hotel Administration.

Available online through eCornell, this program consists of six three-week courses:

  • Introduction to Negotiation
  • Integrative Negotiation
  • Psychology of Negotiation
  • Preparing for a Negotiation
  • Power Dynamics and Ethics in Negotiation
  • Complex Negotiation

Upon completion of the program, participants will earn a Negotiation Mastery certificate and 60 CEUs. To learn more about this program, visit the eCornell website.

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Master data science programming in R with new certificate program

In a world run by data, the demand for this skill has never been higher. Data analytics is essential to almost every facet of decision-making across any organization. Glassdoor recently named it the #1 job in America, and in the top 3 must-have skills. Cornell’s new certificate program, Data Analytics in R, is designed to help take a fundamental understanding of analytics to a mastery of programming in R.

Ideal for any professional looking to scale their skills and knowledge, this program will teach techniques for understanding, modeling and visualizing data using R, including predictive and prescriptive analytics, machine learning, the Monte Carlo simulation and optimization methods for making both small and large scale decisions.

“The world has really progressed when it comes to data analytics. Today it is being used across all organizations and verticals, be it financial services or consumer goods or travel, to enable informed decisions on a daily basis,” said Chris Anderson, faculty author and Professor at the School of Hotel Administration within Cornell’s SC Johnson College of Business. “We’re now at a place where these are critical skills for people who want to set themselves apart.”

The program consists of three three-week courses:

  • Predictive Analytics in R
  • Clustering, Classification, and Machine Learning in R
  • Prescriptive Analytics in R

Upon completion, participants will receive a Data Analytics in R certificate from Cornell University. Learn more about this program by visiting the eCornell website.

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Certificate program aims to build technology leaders

Technology professionals must be adept at data analysis and problem-solving, but they also need interpersonal and professional skills to manage teams successfully.

To address this gap, Cornell is offering a new Technology Leadership certificate program. Participants will be able to analyze their leadership attributes and decision-making styles; strengthen essential communication, motivation and influencing skills; and ultimately prepare for future growth and success in managing technical and project teams.

“Leadership development happens through learning, practice and reflection,” said faculty author Erica Dawson, professor of practice in the College of Engineering. “The evolution from technology professional to technology leader takes time. This program gives professionals the tools and structure to succeed.”

The program will be useful to both emerging and experienced technology leaders, as well as managers and directors of web services, software development and IT teams. Early to mid-career technology professionals interested in moving to a leadership role, chief technology officers, business leaders who work with technology professionals and graduate students transitioning from academia to industry will also find value in this certificate program, which is available online through eCornell.

The Technology Leadership certificate program consists of six two-week courses:

  • Strengths-Based Technology Leadership
  • Values-Based Technology Leadership
  • Decision-Making Skills for Technology Leaders
  • Collaborative Communication for Technology Leaders
  • Courageous Communication for Technology Leaders
  • Influence and Motivation for Technology Leaders

Upon completion of the program, participants earn a Technology Leadership Certificate from Cornell Engineering, and 60 professional development hours. Visit the eCornell website for more information on this program.

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Certificate program teaches Python to working professionals

Python has become the preferred language of many computer programmers, supporting popular applications including software development, machine learning and data science. Featuring code that is simple to read, Python is a versatile language with a thriving support ecosystem and a broad open-source library.

“Python is often referred to as the ‘Swiss Army knife’ of programming,” said Walker White, program author and Stephen H. Weiss Provost’s Teaching Fellow in Computing and Information Science. “It is versatile and compatible with other languages, and therefore isn’t tied to one discipline.”

Learning a new skill can be challenging, and real-time feedback is essential to developing competence and preventing mistakes. To enable this, Cornell has created a Software Development in Python certificate program featuring innovative learning tools that are seamlessly integrated into the virtual classroom environment. These tools allow students to code and test Python expressions with immediate results. A built-in auto-grading system eliminates the need for manual assessments, making the learning process more efficient.

Ideal for all levels of programmers, the courses enable participants to master the foundational concepts of programming in Python. Participants will learn to apply Python-based solutions to real-world business problems, and professionally test and verify their own code.

Powered by eCornell, this program consists of six two-week courses:

  • Python Fundamentals
  • User-Defined Functions in Python
  • Developing a Currency Converter
  • Establishing the Control Flow
  • Mastering Data Structures
  • Auditing Datasets

Upon completion, participants will receive a Software Development in Python certificate. Visit the eCornell website for more information on this program.

– Bailey Karfelt

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This holiday season, give the gift that keeps on giving

Looking for a great gift idea? Consider giving a gift that will stand the test of time.

The Wine Lover
This holiday season, focus on something everyone can agree on—wine. If you love wine and want to take your appreciation to the next level, you’ll benefit from this hands-on course offered by Cornell University. Take a journey through the winemaking process from grape to glass, learning how to taste and evaluate wine with guidance from world-renowned Cornell hospitality experts. Learn more

 

The Beer Enthusiast
With so many beer options out there, how will you decide? It’s a question restaurants and enthusiasts alike are asking. Discover the answer with the Beer Appreciation certificate program at Cornell! This program provides an end-to-end understanding of beer production, tasting, and selection for making educated decisions on your choice beverage. From ingredients and process to sensory analysis, you will expand your knowledge and appreciation of beers.

 

The Entrepreneur
Have a great idea? Master the skills needed to get it off the ground with Cornell’s new Entrepreneurship certificate program. Designed for both entrepreneurs and new investors, this program guides you from assessing your concept’s viability, to navigating the pitch process, securing the right kind of funding and maintaining key relationships. Don’t wait; turn your side hustle into your main gig!

 

The Techie
Python is one of today’s fastest-growing and in-demand programming languages. The Software Development in Python certificate program follows a rigorous, real-world approach to developing proficiency in Python programming and software development. Don’t hesitate to add this skill to your resume!

 

The Health Guru
Striving to be the healthiest version of yourself? Earn a Nutrition and Healthy Living certificate to get an in-depth, contemporary scientific look at nutrition, exercise, weight loss and disease prevention. You’ll come away with a holistic view of how biochemical pathways work together with physiological systems and behavior to determine nutritional health and overall wellness.

 

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Understanding fear and courage

Courage is less of an innate character strength than it is a skill; an individual can intentionally develop courage when the right skills are in place. In the words of Nelson Mandela, “I learned that courage was not the absence of fear, but the triumph over it.”

Erica Dawson, Professor of Practice at the Cornell College of Business, recently gave a Cornell Keynote examining courage and fear, and how to put both into perspective.

Courage is defined as having four components, Dawson explains. First, an action needs an uncertain outcome; if we knew how something was going to work out, it wouldn’t require courage. Second, the person must be fearful, which relates to the third component, the presence of a perceived or real risk. The fourth and final component is that the individual perceiving a risk and feeling fear where the outcome is uncertain, then takes action. This, Dawson says, is courage.

However, she cautions, courage does not mean leaping blindly. Taking calculated risks, gathering information to use in decision-making, and monitoring the downside are all important steps. If a person takes these steps and still cannot fully manage or control the outcome, the element of courage is required. Having courage is taking action when the stakes are high and the result uncertain.

Courage can further be categorized into three different forms: physical, psychological, and moral. Physical courage includes a physical act, such as rescuing someone from a fire or entering a situation perceived as dangerous. Psychological courage is an act that includes a psychological risk, wherein one admits to a mistake or risks making others comfortable. Moral courage is the ability to do the right thing and stand up for personal values, even if it comes at a cost. Most often, Dawson finds that individuals need to draw on psychological and moral courage.

One way she advises us to conquer fear and further develop courage is to identify the fear, which can enable an individual to recognize the irrational aspects and manage the rational ones. The act of stopping to take a deeper look at an immediate emotion, in order to get to the root causes of it, can help.

Dawson gives the example of learning to skydive: “I attended classes, and I did a progression of jumps to get my license. Debilitating fear then set in. I created my own failure through fear.”

Dawson explains she identified the rational fear associated with the risks of skydiving, and took time to consider the fact that she trusted herself, her equipment and her teachers. “And then, this thing I had feared switched to a joy.”

For more information on the topics of courage and fear, watch the full-length keynote with eCornell or learn more about the Engineering Leadership Certificate program, developed by Dawson.

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New online Digital Photography certificate program

Capturing great photographs takes more than a good camera or the right Instagram filter. To be a successful photographer, one must master a variety of observational and artistic techniques, as well as become intimately familiar with photography’s technical elements and professional workflows.

Cornell University’s College of Architecture, Art, and Planning is launching a new Digital Photography certificate program, aimed at building professional photography skills and knowledge. Available online through eCornell, the program will explore everything from the mechanics of the camera to the digital programs used for editing, as well as help students strengthen the self-discipline, concentration, and critical thinking mindset essential to good photography.

Composed of seven courses, this certificate program will cover the fundamentals of photography, explain how to choose the right camera and use it, explore the digital tools available today and deep dive into lighting, style and expression, and best practices. Learners will examine standard camera features and develop a toolkit of techniques for creating different types of photographs to meet their expressive goals.

“This certificate program is designed to build essential photography skills, learn best practices and develop a professional approach to photography, whether using it commercially or for personal reasons,” says Barry Perlus, program author and Associate Professor of the Cornell College of Architecture, Art, and Planning.

Perlus is a recognized artist and educator who employs photography and digital imaging in his artistic practice. His work embodies a keen interest in observation and interpretation, using elements of scale, perspective, light, color, and abstraction to create new interpretations.

Learners will benefit from expert insight into various image management programs and how to create an efficient workflow. Best practices will be shared on the nuts and bolts of professional photography, including legally protecting work, designing websites and developing a social media presence. By the end of the program, learners will have gained the necessary skills to achieve their professional or personal goals as a photographer.

Courses include:

  • Photography Fundamentals
  • Camera Selection and Mechanics
  • Digital Asset Management
  • Lighting
  • Style and Expression Through Photography
  • Building a Photography Portfolio
  • Professional Photography

After successful completion of the seven courses, learners will receive a Digital Photography certificate from Cornell University’s College of Architecture, Art and Planning. Learn more about this program.