Online brand-management course offered through eCornell

Key to the success of any business is how well its brands are managed. Brand perception drives decisions and actions, making brand management one of the most important aspects of business strategy.

Cornell’s online Brand Management certificate program is ideal for …

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Cornell launches online entrepreneurship program

To bring a startup business to market, an entrepreneur needs to assess the viability of their concept, develop a strategic framework and navigate the due diligence required to finance it.

On Nov. 19, National Entrepreneurs Day, Cornell launched a new Entrepreneurship …

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Understanding fear and courage

Courage is less of an innate character strength than it is a skill; an individual can intentionally develop courage when the right skills are in place. In the words of Nelson Mandela, “I learned that courage was not the absence …

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New online Digital Photography certificate program

Capturing great photographs takes more than a good camera or the right Instagram filter. To be a successful photographer, one must master a variety of observational and artistic techniques, as well as become intimately familiar with photography’s technical elements and …

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Certificate program combines tech, financial services

Financial institutions are increasingly using new technologies to deploy existing resources to deliver transaction, payment and asset-management services.

To capitalize on these rapidly expanding innovations in financial technology, Cornell has established a new FinTech Certificate Program. Participants will not only identify …

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Business college launches accounting certificate program

In response to increasing demand for financial professionals, Cornell has developed an online certificate program in accounting and auditing.

The program is relevant for people seeking a career in corporate finance, as well as for pre-MBA students looking to obtain a …

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Everyone’s in the hospitality business, every day

In today’s competitive market, the customer experience is everything — and not just in the hospitality industry. From the very first impression until the customer walks out the door, there are countless opportunities for making their experience memorable.  As part …

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