If you’re using a website to sell products or services, or to draw supporters to your cause, you want it to be the best it can be. Split, or A/B, testing provides the data you need to make better decisions about how to achieve this.

A/B testing is a simple experiment: You create two different versions of your website, randomly split your site traffic to each, then sit back and watch what happens. What happens depends on your goals. For most businesses, these goals are related to maximizing sales, customer engagement, ad spending, or optimizing product features.Read More